YIMF 2013 Museum transformation in the digital age

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Presented at the Yeongwol International Museum Forum 2013

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YIMF 2013 Museum transformation in the digital age

  1. 1. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Museum Transformation in the Digital Age Copyright: Nam Jun Paik Tijana Tasich, Digital Production Lead, Tate @teengily
  2. 2. MUSEUM TRANSFORMATION IN THE DIGITAL AGE “All  progress  is  change.” John  Co4on  Dana,  founder   of  the  Newark  Museum,   wrote  in  1926  in  his  essay  ‘In   a  Changing  World  Should   Museums  Change?’
  3. 3. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Back in the 1920s...
  4. 4. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Back in the 1920s...
  5. 5. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Back in the 1920s...
  6. 6. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Back in the 1920s...
  7. 7. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Back in the 1920s...
  8. 8. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Back in the 1920s...
  9. 9. MUSEUM TRANSFORMATION IN THE DIGITAL AGE World  Brain:  ‘a  depot   where  knowledge  and   ideas  are  received,  sorted,   summarized,  digested,   clarified  and  compared’   H.  G.  Wells,  1937  
  10. 10. MUSEUM TRANSFORMATION IN THE DIGITAL AGE World  Brain:  ‘a  depot   where  knowledge  and   ideas  are  received,  sorted,   summarized,  digested,   clarified  and  compared’   H.  G.  Wells,  1937  
  11. 11. MUSEUM TRANSFORMATION IN THE DIGITAL AGE The future brought Today’s changing world digital technologies
  12. 12. MUSEUM TRANSFORMATION IN THE DIGITAL AGE The future brought Today’s changing world digital technologies
  13. 13. MUSEUM TRANSFORMATION IN THE DIGITAL AGE The future brought Today’s changing world digital technologies
  14. 14. MUSEUM TRANSFORMATION IN THE DIGITAL AGE New temples of knowledge Copyright: Movie poster
  15. 15. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Museums’ changing world: Collecting and presenting
  16. 16. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Educating and engaging Copyright: Imperial War Museum, London
  17. 17. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
  18. 18. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Hello Cube Tate Modern London
  19. 19. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
  20. 20. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
  21. 21. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Museums are not made for digital Copyright: Tate
  22. 22. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Museums are not made for digital Copyright: Tate
  23. 23. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Copyright: Tate Transforming for the digital age
  24. 24. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Copyright: Tate Transforming for the digital age
  25. 25. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Digital transformation at Tate Digital governance structure Key performance indicators One digital roadmap Processes, policies and procedures Operational frameworks Expertise-sharing networks
  26. 26. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Define the problem What is the organization trying to achieve? Why do you need digital transformation? How is this change likely to affect the organization? How would this process look like in an ideal situation? What could possibly go wrong? Copyright: Tijana Tasich
  27. 27. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Success factors Become a networking organization Establish shared objectives Think strategically about digital Focus on the mission, but listen to your audiences Create digital leadership Invest in digital capacity and competency building Establish most efficient digital production processes Rethink funding and financing procedures Create and publish best quality content and experiences
  28. 28. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Become a networking organization Copyright: Tate
  29. 29. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Participation starts inside the museum Establish shared objectives
  30. 30. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Digital strategy isn’t, but strategic planning is a must!
  31. 31. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Focus on mission, but listen to your audiences
  32. 32. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Create digital leadership
  33. 33. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Invest in digital capacity and competency building
  34. 34. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Create and follow a digital roadmap
  35. 35. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Establish digital production processes and procedures Copyright: Tate
  36. 36. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Rethink funding and financing procedures Copyright: Tate
  37. 37. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Copyright:Young-Hae Chang Heavy Industries
  38. 38. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
  39. 39. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
  40. 40. MUSEUM TRANSFORMATION IN THE DIGITAL AGE Tijana Tasich @teengily

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