Tian Lei and his research, the user experience


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Tian Lei and his research, the user experience

  1. 1. Doctor of Engineering in Digital Art and Design, Zhejiang University 2007.11.25 About Lei , Tian Research Projects and His Lab of User Experience Design, Zhejiang University
  2. 2. <ul><li>Education </li></ul><ul><li>2004.2-2008.7 Doctor of Engineering in Digital Art and Design, Zhejiang University, </li></ul><ul><li> --- 1st class scholarship of Zhejiang University </li></ul><ul><li> --- outstanding graduate student </li></ul><ul><li>1997.9-2004.1 Master of Arts in Design Art, Bachelor of Engineering in Industrial Design, Wuhan University of Technology </li></ul><ul><li>Main Curriculums As A Doctoral Student </li></ul><ul><li>Advanced Cognitive Psychology, 91(100) </li></ul><ul><li>Technological Theory of Innovation Design, 90(100) </li></ul><ul><li>Advanced Cognitive Ergonomics, 89(100) </li></ul><ul><li>Advanced Engineering Psychology, 86(100) </li></ul><ul><li>Method of Semiology, 86(100); </li></ul><ul><li>Technology and Application of Digital Art and Design, 84 (100); </li></ul><ul><li>Virtual Environment and Application, 4(5) </li></ul>Education and Main Curriculums
  3. 3. <ul><li>PROJECT 1 : </li></ul><ul><li>Traveling In Music——The Research for A Personalized Pattern of Music Search and Its Interactive Design Based on Users’ Mental Models. </li></ul>Main Projects This project was supported by the Applied Innovation Fund of China mobile (Zhejiang)–Nokia. A B C
  4. 4. <ul><li>PROJECT 2 : Interface Design and Users’ Aesthetic Preference Based on Cognitive Style </li></ul>APCS consists of five main factors, Visual Effect Factor (VEF), Emotion Factor (EF), Imagination Factor (IGF), Innovation Factor (IF), and Historical Factor (HF). These factors are affected by icons, interface layout, feedback mode and information representation. Design representation and feedback mode influence VEF mainly; feedback mode affects EF only; IGF is related to interface layout and feedback mode mainly; IF is affected by icons, interface layout and feedback mode equally; and interface layout and feedback mode affect HF conjointly. It is very useful for interface designers to presenting digital cultural heritage.
  5. 5. <ul><li>PROJECT 3 : Users’ Aesthetic Experience and Apparent Usability in HCI </li></ul><ul><li>PROJECT 4 : The Research for Preference and Identity of Cultural Elements appeared on Interface </li></ul><ul><li>PROJECT 5 : The Research for Non-instrumental User Experience of Search Engine’s Interface and Its Usability </li></ul><ul><li>PROJECT 6 : Theory of Product Identity and Design Practice </li></ul>
  6. 6. <ul><li>Proficiency with Coreldraw, Photoshop, Illustrator, Dreamweaver, Flash, Cult 3D, Rhino, 3D Max; </li></ul><ul><li>Proficiency with SPSS, Mindjet MindManager, MS project, office; </li></ul><ul><li>------------------------------------------------------------------------------------------------------------------------------------- </li></ul><ul><li>Expertise in user experience studies, emotional interface design, usability research, and interactive aesthetics; </li></ul><ul><li>Expertise in Kansei engineering and cognitive ergonomics related to interface design; </li></ul><ul><li>------------------------------------------------------------------------------------------------------------------------------------- </li></ul><ul><li>Excellent abilities to find, capture and transform user information such as requirement elements, preference elements and mental models into a highly usable, learnable, exciting and marketable design; </li></ul><ul><li>Excellent abilities to set up user’s visual VALS scenarios, PALS scenarios and interactive prototypes; </li></ul><ul><li>Excellently demonstrated abilities to conceive and deliver innovative designs; </li></ul><ul><li>-------------------------------------------------------------------------------------------------------------------------------------- </li></ul><ul><li>Good leading ability and strategic thinking skills; </li></ul><ul><li>Strong collaboration, communication and negotiation skills and the ability to balance different factors in HCI . </li></ul>Competence and Skills
  7. 7. My Comprehensions About User Interface
  8. 8. Technical Suggestions of the future work <ul><li>Study the user’s VALS and PALS associated with IT products, especially the next generation mobile phones ; </li></ul><ul><li>Capture the correspondence relationships between users’ preference and the interface elements; </li></ul><ul><li>Establish a mechanism of innovation about interface and interaction; </li></ul><ul><li>Develop a mobile search system specializing in searching entertainment data, such as music and video. </li></ul>