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Ricardo Colomo Palacios
Universidad Carlos III de Madrid

Published in: Social Media, Business, Technology
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  2. 2. 1. ECQA † The European Certification and Qualification Association (ECQA) is a non-for-profit association, joining institutions and several thousands of professionals from all over Europe and abroad. ╬ The ECQA provides a world-wide unified certification schema for numerous professions. ╬ The ECQA joins experts from the market and supports the definition and development of the knowledge (skill cards) required for job roles. ╬ The ECQA defines and verifies quality criteria for Training organizations and Trainers to assure the same level of trainings all over the world. ╬ The ECQA centrally promotes all certified job roles (around 40) ECQA SOCIAL MEDIA NETWORKER 2
  3. 3. 2. ECQA Social Media Networker † Project Start: 1st October 2011. † Project duration: 24 months. † Partners: † † Leonardo Da Vinci LLP project. ECQA SOCIAL MEDIA NETWORKER 3
  4. 4. 2. ECQA Social Media Networker † The project includes: ╬ Development of an online accredited programme of study for the job role of a social media networker. ╬ Piloting of the programme in all participating member states of the project and refinement of the programme based on systematic feedback. ╬ Dissemination of the project results via a range of channels . ╬ Ensuring the sustainability of the project and its outputs through the ECQA. ECQA SOCIAL MEDIA NETWORKER 4
  5. 5. 2. ECQA Social Media Networker † Deliverables: 1. 2. 3. 4. 5. 6. 7. 8. Project Management Plan Quality Management Plan Configuration Management Plan Skill Card Training Material eLearning portal Exam Questions Dissemination Plan and Materials ECQA SOCIAL MEDIA NETWORKER 5
  6. 6. 2. ECQA Social Media Networker † Skillcard. Units + Elements (Basic + Advanced): ╬ U1: Introduction • Introduction to Social Media • Social Media Technologies ╬ U2: Social Media Services • Social and Business Networks • Blogging and Microblogging • Content Sharing, Recommendation and Collaboration + Education ╬ U3: Implementation of Social Media Services • Planning, Implementing and Monitoring Communication • Enterprise 2.0 • Marketing and CRM ╬ U4: Social Media Challenges • Culture of Sharing and Online Reputation Handling • Legal and Financial aspects of social media • Information overload ECQA SOCIAL MEDIA NETWORKER 6
  7. 7. 5. Conclusions † Project has ended and is facing final justification † Internal & External issues. † All projects present their “ins” and “outs”. ╬ Unequal distribution of efforts. ╬ Unequal commitment. ╬ Unequal quality in the outputs. ╬ (Surprises?) ╬ The 3 distances: • Temporal • Physical • Cultural † Main objectives of the project have been cleared. ECQA SOCIAL MEDIA NETWORKER 7