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A NEW MEASURE
FOR DESIGNERS.


BY IMIN PAO
13 YEARS OF PP

                                                        PP
                                               ...
PUBLISH           CREATIVE            RETAIL
                     DESIGN


                    PPONE   PPTWO              ...
WHAT ARE WE
DOING?
LOCATION?
COFFEE?
PRICING?
HOURS?
SERVICE?
CASH FLOW?
MARKET NEED?
DECOR?
LOGO?
WAN WAN GROUP

2005      226
DESIGN IS A
LANGUAGE, LIKE
ENGLISH.
RESPECT?
INFLUENTIAL?
FORTUNE 500?
IN DESIGN SCHOOL,
WE LEARN DESIGN.
IN LIFE, WE NEED TO
LEARN EVERYTHING
ELSE.
DO NOT MEASURE
AGAINST GREAT
DESIGNERS.
WE SHOULD
MEASURE AGAINST
GREAT PEOPLE.
PROPERTY AGENT
YES ADVISE YES INVEST
FINANCIAL ADVISOR
YES ADVISE YES INVEST
ADVERTISING / DESIGN
YES ADVISE NO INVEST
$100M




            $10M

Client   Marketing
$90M    $100M




 $10M

Client   You
BIG IDEA


INVESTMENT


PROD & PKG DESIGN


MANUFACTURE


DISTRIBUTION / LOGISTIC


RETAIL & SALES CHANNEL


MARKETING


I...
WE ARE IN THE
BUSINESS TO
CHANGE OPINION
AND BEHAVIOR.
WE KNOW
DESIGN, BUT WE
ALSO NEED
TO KNOW
EVERYTHING
ELSE.
BIG IDEA


INVESTMENT


PROD & PKG DESIGN


MANUFACTURE


DISTRIBUTION / LOGISTIC


RETAIL & SALES CHANNEL


MARKETING


I...
Designer’s new competition
Creative Director   CEO   Doctor   Lawyer   Politician Scientist
WHO YOU WANT
TO BE?
WE NEED TO BE
BETTER, CAPABLE
PEOPLE.
TEDx Taipei 包益民--設計師的角色 (Pao Imin on Designer's Role in the World)
TEDx Taipei 包益民--設計師的角色 (Pao Imin on Designer's Role in the World)
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TEDx Taipei 包益民--設計師的角色 (Pao Imin on Designer's Role in the World)

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TEDx Taipei 包益民--設計師的角色 (Pao Imin on Designer's Role in the World)

  1. A NEW MEASURE FOR DESIGNERS. BY IMIN PAO
  2. 13 YEARS OF PP PP PRODUCT + CREATIVE SERVICE + ? PPGROUP MAGAZINE PPAPER + PAOPAWS RETAIL WK LB RISD NIKE JWT ART CET
  3. PUBLISH CREATIVE RETAIL DESIGN PPONE PPTWO PP PPAPER AANGEL IVESEAN TW PARIS SHOP BUSINESS SHOP PP3 PP4 PPAPER BJ SH BOOKS
  4. WHAT ARE WE DOING?
  5. LOCATION? COFFEE? PRICING? HOURS? SERVICE? CASH FLOW? MARKET NEED? DECOR? LOGO?
  6. WAN WAN GROUP 2005 226
  7. DESIGN IS A LANGUAGE, LIKE ENGLISH.
  8. RESPECT? INFLUENTIAL? FORTUNE 500?
  9. IN DESIGN SCHOOL, WE LEARN DESIGN. IN LIFE, WE NEED TO LEARN EVERYTHING ELSE.
  10. DO NOT MEASURE AGAINST GREAT DESIGNERS.
  11. WE SHOULD MEASURE AGAINST GREAT PEOPLE.
  12. PROPERTY AGENT YES ADVISE YES INVEST FINANCIAL ADVISOR YES ADVISE YES INVEST ADVERTISING / DESIGN YES ADVISE NO INVEST
  13. $100M $10M Client Marketing
  14. $90M $100M $10M Client You
  15. BIG IDEA INVESTMENT PROD & PKG DESIGN MANUFACTURE DISTRIBUTION / LOGISTIC RETAIL & SALES CHANNEL MARKETING INVENTORY & SERVICE CASH FLOW
  16. WE ARE IN THE BUSINESS TO CHANGE OPINION AND BEHAVIOR.
  17. WE KNOW DESIGN, BUT WE ALSO NEED TO KNOW EVERYTHING ELSE.
  18. BIG IDEA INVESTMENT PROD & PKG DESIGN MANUFACTURE DISTRIBUTION / LOGISTIC RETAIL & SALES CHANNEL MARKETING INVENTORY & SERVICE CASH FLOW
  19. Designer’s new competition Creative Director CEO Doctor Lawyer Politician Scientist
  20. WHO YOU WANT TO BE?
  21. WE NEED TO BE BETTER, CAPABLE PEOPLE.

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