Med 2.0 - Harvard 2012 - Ted Vickey

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Med 2.0, mHealth, fitness tracking, mobile fitness apps

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Med 2.0 - Harvard 2012 - Ted Vickey

  1. 1. Fitness, There Is An App For That Ted Vickey
  2. 2. Enabling Networked Knowledge WHAT WHY HOW
  3. 3. Enabling Networked Knowledge
  4. 4. Enabling Networked Knowledge I am by EDUCATION an Exercise Scientist, I am by EXPERIENCE an Entrepreneur, I am by PASSION a Connector.
  5. 5. Enabling Networked Knowledge WHAT
  6. 6. Enabling Networked Knowledge My PhD is researching exercise and technology, because I want to find out if the use of online social networking increases exercise adherence and motivation so that developers can create more persuasive applications that allow a person to become healthier and decrease healthcare costs.
  7. 7. Enabling Networked Knowledge
  8. 8. Enabling Networked Knowledge
  9. 9. Enabling Networked Knowledge WHY
  10. 10. Enabling Networked Knowledge
  11. 11. Enabling Networked Knowledge Around the world today… Data from WHO, 2011 1 in 3 adults overweight 1 in 10 adults obese
  12. 12. Enabling Networked Knowledge
  13. 13. Enabling Networked Knowledge Japan, 3 Norway, 11 Sweden, 12 Brazil, 17 England, 24 Australia, 27 Chile, 30 Mexico, 33 USA, 45 0 5 10 15 20 25 30 35 40 45 50 1985 1990 1995 2000 2005 2010 Percentageofadultobesity(>30%BMI) “Globesity” Data from WHO, 2011
  14. 14. Enabling Networked Knowledge HOW
  15. 15. Enabling Networked Knowledge
  16. 16. Enabling Networked Knowledge 1. Turn on mobile fitness app Workout Time!
  17. 17. Enabling Networked Knowledge 2. Complete physical activity Walking Running Biking Hiking Swimming Lifting Sleeping
  18. 18. Enabling Networked Knowledge 3. Save workout
  19. 19. Enabling Networked Knowledge
  20. 20. Enabling Networked Knowledge
  21. 21. Enabling Networked Knowledge
  22. 22. Enabling Networked Knowledge We can analyze…  User ID  Location  # Followers  # Followings  # Lists  Influence score  Klout Type • Fitness App • Exercise Type • Exercise Time • Exercise Trends • Twitter Social Network • Message • Twitter activity
  23. 23. Enabling Networked Knowledge The process…
  24. 24. Enabling Networked Knowledge xxxxxxx xxxxx xxxxxxx xxxxxxx xxxx xxxxxxx
  25. 25. Enabling Networked Knowledge
  26. 26. Enabling Networked Knowledge #Endomondo users by Language
  27. 27. Enabling Networked Knowledge (March 21 – October 21, 2011)
  28. 28. Enabling Networked Knowledge
  29. 29. Enabling Networked Knowledge
  30. 30. Enabling Networked Knowledge
  31. 31. Enabling Networked Knowledge > God: 12 Heaven: 5 Devil: 2 Hell: 18
  32. 32. Enabling Networked Knowledge $hit: 46 Crap: 22 Damn: 40 F%#&: 51 Bitch: 1 Ass: 34 Fat Ass: 1
  33. 33. Enabling Networked Knowledge 1739 391
  34. 34. Enabling Networked Knowledge Location based Tweets (29% of all Tweets)
  35. 35. Enabling Networked Knowledge Geo location of #endomondo users
  36. 36. Enabling Networked Knowledge
  37. 37. Enabling Networked Knowledge Was out cycling 5.03 miles with #Endomondo. See it here: http://t.co/dr24ar
  38. 38. Enabling Networked Knowledge http://t.co/dfe34d
  39. 39. Enabling Networked Knowledge #Endomondo Celebrates 5 Million #Downloads Of Fitness App With $2.3M In Seed Funding http://t.co/Z3a2MYwV
  40. 40. Enabling Networked Knowledge
  41. 41. Enabling Networked Knowledge
  42. 42. Enabling Networked Knowledge Top Ten Tweeters using #endomondo
  43. 43. Enabling Networked Knowledge Survey Question: What percent of the time when you exercise do you use a mobile fitness app? 69% of all users more than 80% of the time
  44. 44. Enabling Networked Knowledge Time Period Analysis
  45. 45. Enabling Networked Knowledge
  46. 46. Enabling Networked Knowledge Future research  Continue to analyze data  Cross application usage patterns  Adoption and maintenance patterns  Cross analysis with Survey Data  Social Network Analysis  Collaborate with other researchers  Survey users  Build economic model of research
  47. 47. Enabling Networked Knowledge Ted Vickey National University of Ireland - Galway ted.vickey@deri.org @tedvickey www.linkedin.com/in/tedvickey www.socialfitphd.com www.slideshare.net/tedvickey
  48. 48. Enabling Networked Knowledge
  49. 49. Enabling Networked Knowledge Business Model for Connected Health
  50. 50. Enabling Networked Knowledge
  51. 51. Enabling Networked Knowledge • Why important? • Epidemiology • Public Policy • What is it? • Global crisis • Economic impact • Twitter • Social Network Analysis • Connected Health • Mobile Fitness Apps • Persuasive Technologies • Challenges
  52. 52. Enabling Networked Knowledge Naaman et al 2010 Pear Analytics 2009

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