The Power of
               LinkedIn

TED VICKEY
Social vs. Professional Networks
                 Social networks offer tools for casual communication with family & frien...
LinkedIn In the Workplace
              LinkedIn is the most predominant social network used for work-related
            ...
The Power of Viral Growth
    LinkedIn Member Growth:
•
        2009: 35M+                                                ...
LinkedIn Network Statistics
                                                                    Latin America
           O...
LinkedIn Global Reach
Geographic Ranking of Member Base
1.   US: 17.8M+
2.   UK: 1.8M+
3.   India: 1.6M+
4.   Canada: 1M+
...
LinkedIn Network Demographics
   The network is affluent, tech-savvy, and influential
                                    ...
Top 10 Industries on LinkedIn
(by membership)



1. Information Technology & Services
2. Computer Software
3. Financial Se...
Adoption of Technology
What type of connector are you?
                                   LION vs. LAMB

                                        ...
LinkedIn can be used to find:
    Business partners
•
    Suppliers
•
    Service providers
•
    Subject matter experts
•...
How Professionals Use LinkedIn

      Create

      Connect

      Activate

      Applicate
Use in your signature
Use on your business card
Enhance your rank on Google
TripIt success story
TripIt success story
From: Ted Vickey [mailto:vickey@fitwellinc.com]
Sent: 04 March 2009 17:56
Subject: Ted in London

I w...
TripIt success story

     5 emails
     1 face to
        face
      1 deal
Success – Status updates



 Skype From: Jo <@com>
To: Ted Vickey <vickey@fitwellinc.com>
Date: Mar 04 2009 - 6:12pm

Link...
Thank You


                          Ted Vickey
            Chief Connections Officer
               vickey@fitwellinc.com
Screen clipping taken: 3/16/2009, 2:28 PM
Biz Camp   Power Tips For Linked In
Biz Camp   Power Tips For Linked In
Biz Camp   Power Tips For Linked In
Biz Camp   Power Tips For Linked In
Biz Camp   Power Tips For Linked In
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Biz Camp Power Tips For Linked In

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Biz Camp Power Tips For Linked In

  1. 1. The Power of LinkedIn TED VICKEY
  2. 2. Social vs. Professional Networks Social networks offer tools for casual communication with family & friends • Play games  Share photos & videos  Rate movies and music  Examples: Facebook, MySpace, Bebo  LinkedIn is a professional network intended to create global business • opportunities Maintain business contacts online  Get introduced to professionals & service providers  Recommend colleagues & check references  Conduct research  Receive industry news  Ask & answer industry questions  Find, post or forward jobs  Source: Brandhackers
  3. 3. LinkedIn In the Workplace LinkedIn is the most predominant social network used for work-related purposes in the workplace Sites and Services Used For Work Related For Personal Reasons At Work… Purposes LinkedIn 62% 33% YouTube 34% 55% Facebook 18% 35% Twitter 13% 11% Digg 12% 10% Del.ic.io.us 10% 9% MySpace 8% 27% Second Life 6% 6% Other 1% 3% Source: FaceTime Collaborative Internet Survey, Oct. 2008
  4. 4. The Power of Viral Growth LinkedIn Member Growth: • 2009: 35M+ 33M members 2008: 33M As of Dec 2008 2007: 10M 2006: 8.5M 10M members 2007 2005: 4.4M 2004: 1.6M 8.5M members 2003: 85K 2006 Quick Stats: • 4.4M members 2005 41 new member sign-ups per  1.6M members minute; Avg. 400K+ per week 2004 122 new invitations to join sent 85,000 members  2003 per minute; Avg. 177K+ per day October 14, 2008: 100,101 new  user signups – a LinkedIn record!
  5. 5. LinkedIn Network Statistics Latin America Over 35 million professionals*  Europe 3% 24% – ~2 million members join per month – Roughly 1 new sign-up per second Asia 8% 200 countries  Africa 2% English, Spanish, French  Middle East and now German! 1% Oceania 2% 150 industries  Other North America 0% 60% Members from all five hundred  of the Fortune 500 *As of January, 2009
  6. 6. LinkedIn Global Reach Geographic Ranking of Member Base 1. US: 17.8M+ 2. UK: 1.8M+ 3. India: 1.6M+ 4. Canada: 1M+ Fastest Growing EU (by member sign-up, March, 2008) 1. United Kingdom 1.8M+ 2. Netherlands 1.0M + 3. France 696K+ 4. Belgium 411K+ 5. Denmark 396K+ 6. Germany 423K+ LinkedIn Members by Region (%) Ireland 118K+ 7. LinkedIn data as of October 2008
  7. 7. LinkedIn Network Demographics The network is affluent, tech-savvy, and influential Household Income • 80% over $75k • Average = $139k Age Range • 25-54 84% College educated • 90% Small biz owners • 900k+ Males • 64% Unique Audience Composition by Household Income (USD) Source: Nielson @plan Fall/Winter 2008
  8. 8. Top 10 Industries on LinkedIn (by membership) 1. Information Technology & Services 2. Computer Software 3. Financial Services 4. Marketing & Advertising 5. Real Estate 6. Hospital & Health Care 7. Telecommunications 8. Education Management 9. Accounting 10. Banking
  9. 9. Adoption of Technology
  10. 10. What type of connector are you? LION vs. LAMB 40 469 202 1,909 2,200+ 106,500+ 17,100+ 261,200+ 278,800+ 2,887,000+ 959,800+ 3,936,300+ 281,100+ 2,994,000+ 977,200+ 4,199,500+ Time to build up the right connections to support Months- Weeks- Days- Hours? search space Years? Months? Weeks? Average strength of connections Low Low-Med Med-High High
  11. 11. LinkedIn can be used to find: Business partners • Suppliers • Service providers • Subject matter experts • Clients • Employees • Jobs • Competitive intelligence • Old friends and connect virtually with new ones • Information on people you are meeting with •
  12. 12. How Professionals Use LinkedIn Create Connect Activate Applicate
  13. 13. Use in your signature
  14. 14. Use on your business card
  15. 15. Enhance your rank on Google
  16. 16. TripIt success story
  17. 17. TripIt success story From: Ted Vickey [mailto:vickey@fitwellinc.com] Sent: 04 March 2009 17:56 Subject: Ted in London I will be in London this Sunday through Tuesday. If you’d like to meet for coffee, would love to set something up. I will be at the Olympia Hilton. Ted Ted Vickey -- President -- FitWell LLC Ireland Phone: 353-087-616-4091 USA Phone (via Skype): 814-806-3543 -- Fax: 703-995-0873 Email: vickey@fitwellinc.com -- Web: www.fitwellinc.com Speaking/Author website: www.tedvickey.com Golf fitness website: www.myFitnessCaddy.com/blog Linked In: http://www.linkedin.com/in/tedvickey Board Member: American Council on Exercise (www.acefitness.org) Twitter: www.twitter.com/tedvickey Click here for my complete bio, CV and presskit I usually check email every couple of hours during the day, and I reply to most messages within 24 hours. My latest book - 101 Fitness Tips for Golf is now available. Visit www.myFitnessCaddy.com for more information.
  18. 18. TripIt success story 5 emails 1 face to face 1 deal
  19. 19. Success – Status updates Skype From: Jo <@com> To: Ted Vickey <vickey@fitwellinc.com> Date: Mar 04 2009 - 6:12pm LinkedIn Hi Ted, I saw you have a Skype Account - can you connect to me? thanks Jo
  20. 20. Thank You Ted Vickey Chief Connections Officer vickey@fitwellinc.com
  21. 21. Screen clipping taken: 3/16/2009, 2:28 PM

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