Loudoun County Chamber of Commerce –  Growing Your Business February 21, 2012 25050 Riding Plaza – Suite 130 - #145 South ...
<ul><li>KME Internet Marketing is a boutique marketing and communications firm offering a full scope of services for tradi...
<ul><li>Google Search Results - Terms </li></ul>
Before You Spend - Consider <ul><li>How much time you are prepared to spend on Internet Marketing vs. Outsourcing? </li></...
Before You Spend - Consider <ul><li>Consider Your Keywords </li></ul><ul><ul><li>Focus on the right things – or a limited ...
When You Spend <ul><li>Focus on immediate outcomes – ROI </li></ul><ul><ul><li>Fewer non-performing print ads, more PPC (c...
When You Spend <ul><li>“ Special Projects” to plan for: </li></ul><ul><ul><li>Integrated campaigns across all marketing ch...
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Loudoun Chamber Business Networking Lunch Feb 2012 KME Internet Marketing

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Presentation on Digital Marketing Spend by KME Internet Marketing to Loudoun County Chamber of Commerce Growing Your Business lunch, February 2012

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Loudoun Chamber Business Networking Lunch Feb 2012 KME Internet Marketing

  1. 1. Loudoun County Chamber of Commerce – Growing Your Business February 21, 2012 25050 Riding Plaza – Suite 130 - #145 South Riding, VA 20152 800-483-1262
  2. 2. <ul><li>KME Internet Marketing is a boutique marketing and communications firm offering a full scope of services for traditional and interactive media promotion, integrated online advertising and management of Internet digital assets. </li></ul><ul><ul><li>We are: </li></ul></ul><ul><ul><ul><li>Certified Systems Engineering Professionals </li></ul></ul></ul><ul><ul><ul><li>Program and Project Managers </li></ul></ul></ul><ul><ul><ul><li>Alumni of Global “Big 6” Professional Services Firms </li></ul></ul></ul><ul><ul><ul><li>Certified Google Adwords and Analytics Professionals </li></ul></ul></ul><ul><ul><ul><li>Enterprise Information Architects and Content Managers </li></ul></ul></ul><ul><ul><ul><li>Professional, Technical Copywriters, Editors and SEO Specialists </li></ul></ul></ul><ul><ul><ul><li>Emmy Award-Winning Video Digital Media Producers </li></ul></ul></ul><ul><ul><ul><li>A Virtual, Scalable Network of Interactive Marketing Partners </li></ul></ul></ul>Kelly McLaughlan is the CEO of KME Internet Marketing, with over 15 years of IT Engineering, Online Marketing and Business Analytics Experience from companies including PricewaterhouseCoopers and Electronic Data Systems. Ted McLaughlan is the CTO and Senior Marketing Advisor, with over 20 years Enterprise Information Management, Architecture, and Interactive Media experience with firms including Blackstone Technology, Accenture and EDS.
  3. 3. <ul><li>Google Search Results - Terms </li></ul>
  4. 4. Before You Spend - Consider <ul><li>How much time you are prepared to spend on Internet Marketing vs. Outsourcing? </li></ul><ul><ul><li>Coordination of Efforts </li></ul></ul><ul><ul><li>Analytics </li></ul></ul><ul><ul><li>PPC & Ad Buying </li></ul></ul><ul><ul><li>Onsite SEO </li></ul></ul><ul><ul><li>Link Building </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Website Design & Build </li></ul></ul>
  5. 5. Before You Spend - Consider <ul><li>Consider Your Keywords </li></ul><ul><ul><li>Focus on the right things – or a limited number of targets at a time </li></ul></ul><ul><ul><li>Consider paying for thorough research and competitive analysis </li></ul></ul><ul><ul><li>Are you B2B or B2C? </li></ul></ul>
  6. 6. When You Spend <ul><li>Focus on immediate outcomes – ROI </li></ul><ul><ul><li>Fewer non-performing print ads, more PPC (consider Google, Bing, Facebook, LinkedIn) </li></ul></ul><ul><ul><li>Basic Website Fixes </li></ul></ul><ul><ul><li>Monthly Presence Marketing </li></ul></ul><ul><ul><ul><li>Monthly SEO </li></ul></ul></ul><ul><ul><ul><li>Monthly Email, bi-weekly social media </li></ul></ul></ul><ul><ul><ul><li>Monthly Unique Content Generation </li></ul></ul></ul>
  7. 7. When You Spend <ul><li>“ Special Projects” to plan for: </li></ul><ul><ul><li>Integrated campaigns across all marketing channels </li></ul></ul><ul><ul><li>Hold & publicize an event </li></ul></ul><ul><ul><li>Mobile-enable website </li></ul></ul><ul><ul><li>Reuse company content, new creative branding </li></ul></ul><ul><ul><li>Make an online video – can be inexpensive, but don’t go too cheap </li></ul></ul><ul><ul><li>Start online communities using social media </li></ul></ul><ul><ul><li>Website tools and services – eCommerce, CRM, etc. </li></ul></ul>

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