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Space for Place

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Workshop on narrative-based planning presented at the Texas Historical Commission's Real Places conference in Austin, Texas, 11 January 2018, ©2018 Ted Lee Eubanks.

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Space for Place

  1. 1. space for place Ted Lee Eubanks Founder & President ©2018 Ted Lee Eubanks and Fermata Inc.
  2. 2. space for place “If history were taught in the form of stories, it would never be forgotten.” ― Rudyard Kipling, The Collected Works s4p
  3. 3. Place oCognitive oLogical oFactual oObjective oDiscrete
  4. 4. Space oAffective oPerceived oEmotional oJudgmental
  5. 5. Space oOpinionated oSubjective oAmorphous oConjectural oShared
  6. 6. …space requires a movement from a place to another place…
  7. 7. …an unknown physical setting is a “blank space” that only becomes a “place” as it is endowed with meanings through lived experiences.
  8. 8. Planning, especially the types of planning undertaken by communities, is based on place. All begin and end with place.
  9. 9. What begins as undifferentiated becomes a place as we get to know it better and endow it with value…Yi-Fu Tuan
  10. 10. …individuals who are emotionally, cognitively, or functionally attached to a place will act to protect that place.
  11. 11. …research has shown this is true in several different contexts including parks, protected areas, and recreation landscapes.
  12. 12. …we are willing to fight for places that are more central to our identities…this is especially true when important symbolic meanings are threatened by prospective change… Richard Stedman
  13. 13. Sense of Place The Role of Interpretation in Defining and Communicating Place s4p
  14. 14. …outside interests have a role in shaping cognition, through shaping the physical landscape, through interpretation of the landscape… Richard Stedman 2002
  15. 15. Interpretive planning constructs a thematic framework overlaying space and time.
  16. 16. The interpretive framework includes not only an inventory of places and resources within a space, but also identifies a diversity of meanings and values associated with each place.
  17. 17. …the visitor’s chief interest is in whatever touches his personality, his experiences, and his ideals…Freeman Tilden
  18. 18. “…to reveal the beautiful truths that lie behind the appearances.” Freeman Tilden
  19. 19. narrative Through narrative we understand the world and our place in it. s4p
  20. 20. …The community character of a city, county, town, or neighborhood can be seen as a story or narrative of a place…American Planning Association
  21. 21. A great city may be seen as the construction of words as well as stone…Yi-Fu Tuan
  22. 22. Narrative is introduced into our lives with our first breaths. Parents begin telling children stories at the earliest age. The concept of story, of narrative, is a fundamental component in human communication.
  23. 23. The narrative provides a rationale and context for the planning effort. Without this rationale, planning efforts are often seen as an imposition or a threat. Absent a context, efforts such as historic preservation are viewed as little more than regulation.
  24. 24. The narrative also identifies those values and attributes that distinguish the community (park, tourism destination) from those with which it competes or compares. The obvious way to defend against becoming nowhere is to be somewhere.
  25. 25. •Theme is what the narrative is about. •Stories, organized along storylines, are the materials that we use to construct the narrative.
  26. 26. Thematic Structure •Theme •Subthemes •Storylines •Stories
  27. 27. • Theme – Our Austin Story • Subthemes – Brush, Republic, Wooldridge Squares • Storylines • Brush Square • Cattle, Cotton, and Commerce • Cowboy Culture • Austin’s New Deal • Republic Square • Austin Origins • Austin’s Mexico • The Tex-Mex Revolution • Wooldridge Square • Soul of the City • Winds of Change • Powerful Women • Keep Austin Weird
  28. 28. Narratives typically contain a rich and varied array of ideas; however, at any given time, a certain set of ideas (and memories) tends to dominate. In other words, there is a dominant narrative that society, in general, follows. The interpreter’s responsibility is to offer a narrative that extends outside the bounds of that which is in vogue.
  29. 29. The most effective way to destroy people is to deny and obliterate their own understanding of their history… George Orwell
  30. 30. The matrix of opportunity mastering space for place s4p
  31. 31. Where Do I Start?
  32. 32. “Do what you can with what you have where you are.” Theodore Roosevelt
  33. 33. The Hedgehog Concept Passion Power Proficiency Profit
  34. 34. The inventory of places includes points of interest, thematic punctuation, interpretive potential, and engagement.
  35. 35. Matrix of Opportunities Inventory Assessment Identify Gaps & Constraints Measure Success Adjustment Markers Priority of Opportunities Implementation Strategy (DO)
  36. 36. 1. Delineate Zone of Influence (ZOI). 2. Engage community. 3. With the community, identify and inventory the natural, cultural, and historical resources within the ZOI.
  37. 37. • $ Generated • Jobs Created • History Conserved • Communities Stabilized • Children Educated • Infrastructure • Acquisition • Sustainable Development • Baselines • Gap Analysis •Public Lands •Private Lands •Historical Resources •Recreation •Activities •Infrastructure •Education •Outreach •Communities •Stakeholders •Goods and Services Inventory Assessment of Opportunities Measures of Success Implementation
  38. 38. • Traditional (convention) • Socio/Cultural • Geopolitical • Ecological • Geological • Historical
  39. 39. 4. Organize the inventory and develop a thematic structure for the narrative- based plan. 5. Interpret the specific stories within the thematic structure. 6. Develop interpretive enhancement strategy for telling these stories.
  40. 40. Message and Medium 44
  41. 41. It is the framework which changes with each new technology and not just the picture within the frame... Marshall McLuhan
  42. 42. Message Medium Interpretation
  43. 43. Knowledge Technique and Technology Opportunity
  44. 44. Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior…Marshall McLuhan
  45. 45. Traditional Technologies • Print • Radio • Television • Interpretive Signage • Interpretive print (guides, brochures, maps) • Audio guides
  46. 46. Traditional Digital Media • Web • Weblog • Itineraries • Maps • Guides • Audio • RSS Feeds
  47. 47. Emerging Media • Google Earth • Location-aware media • SmartPhone apps • Codes/Tags • NFC • Streaming • Emerging hardware • Transponders • VR
  48. 48. Smart Phones • Stream (web-based) • Web • Download (pdf) • Apps • Iphone • Android
  49. 49. Go Guerrilla
  50. 50. 7. Use interpretive content and media to signal specific goods and services that reflect the nature, culture, and history of the region. 8. Formulate strategy to enhance and develop broader array of destinations and events to offer the public. 9. Formulate strategy to enhance and develop broader array of goods and services to offer the public.
  51. 51. 10.Use narrative as an identity (brand) builder for the region. 11.Use new brand or identity in expanding products and services beyond local distribution to a broader market (exportables). 12.Use expanded amenity base (quality of life) to reposition the community or state to attract compatible industries and jobs.
  52. 52. Inventory Lands Recreational Opportunities Goods and Services Engagement Strategies Core Competencies Stakeholders Constraints
  53. 53. Assess Baselines Opportunities Gaps Constraints
  54. 54. Plan Inventory Assessment Programs • Recreation • ED • Engagement • Training • Investment Measures of Success Adjustment Markers
  55. 55. Measure Success $ Generated Jobs Created Acres Conserved Communities Stabilized Children Educated
  56. 56. The sustainable tourism cluster
  57. 57. High Volume, High Impact, Low Yield Low Volume, Low Impact, High Yield
  58. 58. Tourism Types • High volume, high impact, low yield (cruise ships, all- inclusive resorts). • Low volume, low impact, high yield (ecotourism, heritage tourism). • Tourism research uses the term “McDonaldization” when addressing mass tourism such as cruise ships and resorts. In our work we use a similar term – Walmartization. • This form of tourism has low per-passenger yields, therefore demands high volumes. High volumes inherently inflict high impacts on destinations.
  59. 59. Venue/Resource Food, Lodging, Transportation Rental Outfitter/GuideRetail Wholesale Manufacture
  60. 60. Ted Lee Eubanks, Founder and President PO 5485 Austin, Texas 78763-5485 (512) 391-0095 www.fermatainc.com tedleeeubanks@fermatainc.com © All Rights Reserved

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