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Lets Get Local: Using Social Media in State and Local Campaigns

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Let's Get Local takes a look at how state and local advocacy campaigns can effectively use social media. We look at this from the perspective of current and former elected officials that have been on the receiving end of advocacy and have insights on what works.

Published in: Technology, Economy & Finance
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Lets Get Local: Using Social Media in State and Local Campaigns

  1. 1. Lets Get Local: Insider Secrets on How SocialMedia is Used by State and Local Leaders#12NTCLGLTed FickesKaren MiddletonJacob Smith
  2. 2. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online at www.nten.org/ntc/eval
  3. 3. Who We Are (we hope) Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 2
  4. 4. Who We Are (the public thinks) Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 3
  5. 5. Who Are You?Campaigning to save the world (or piece of it) Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 4
  6. 6. Organizing 101Social media is essentially organizing: building and engaging networks. Socialmedia is one strategy of many. Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 5
  7. 7. Organizing: Create strong networksWord of mouth Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 6
  8. 8. Organize networks to create political space Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 7
  9. 9. How local elected officials use social mediaShare InformationAsk for informationAsk for feedbackInduce specific actions Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 8
  10. 10. State and Local TargetsThe unique issues of social media at state and local level : TIME & RESOURCES CCoffee shop: the office of many local officials Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 9
  11. 11. State and Local TargetsThe unique issues of social media at state and local level : THEY DON’T GET IT Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 10
  12. 12. State and Local TargetsThe unique issues of social media at state and local level : Hearing from lots ofpeople Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 11
  13. 13. State and Local TargetsThe unique issues of social media at state and local level : Huge docket Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 12
  14. 14. Social media goes all state and localActivity and authenticity. Engage. Still the exception. Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 13
  15. 15. State and Local TargetsEven the ones doing it are not getting big audiences Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 14
  16. 16. State and Local TargetsNormal is pretty unimpressive Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 15
  17. 17. Social media goes all state and localExamples of campaigns to influence local officials Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 16
  18. 18. Social media goes all state and localExamples of campaigns to influence local officials - what you shared Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 17
  19. 19. The TipsWho influences your target and how? Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 18
  20. 20. The TipsUnderstand how the leader uses social media Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 19
  21. 21. The TipsCreate sense of broad support – Power isn’t the same as numbers Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 20
  22. 22. The TipsGet their position on record – share it Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 21
  23. 23. The TipsUse your allies Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 22
  24. 24. The TipsThink tactically Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 23
  25. 25. One last bit: It’s all about peopleLeaders care about people and relationships Lets Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders Slide 24

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