The Habits that Land You Links #brightonseo 2014 by @staceycav
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Quality Content On Scale
- 1. @staceycav Quality Content On Scale Stacey MacNaught Tecmark
- 2. #sascon @staceycav
- 3. #sascon @staceycav 100+ Years Earlier…
- 4. #sascon @staceycav
- 5. #sascon @staceycav http://www.viamichelin.co.uk/web/Restaurants
- 6. #sascon @staceycav
- 7. #sascon @staceycav
- 8. #sascon @staceycav
- 9. #sascon @staceycav www.jello.com/recipes
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- 11. #sascon @staceycav
- 12. #sascon @staceycav
- 13. #sascon @staceycav
- 14. #sascon @staceycav
- 15. #sascon @staceycav Quality is assumed
- 16. Over 7 million blog posts per day #sascon @staceycav
- 17. Over 4,800 blog posts per minute #sascon @staceycav
- 18. Competition for audience is tough #sascon @staceycav
- 19. #sascon @staceycav How do we define “quality?”
- 20. #sascon @staceycav
- 21. #sascon @staceycav “Quality” varies depending on your goals
- 22. #sascon @staceycav
- 23. #sascon @staceycav • Simple • Unexpected • Concrete • Credible • Emotional • Stories
- 24. #sascon @staceycav Quality doesn’t always mean “pretty.”
- 25. #sascon @staceycav
- 26. #sascon @staceycav
- 27. #sascon @staceycav
- 28. #sascon @staceycav http://www.bbc.co.uk/news/magazine-29570615
- 29. #sascon @staceycav http://www.theguardian.com/sustainable-business/2015/jan/26/artificial-intelligence-davos- humanity-internet-yahoo
- 30. #sascon @staceycav
- 31. #sascon @staceycav It was not pretty.
- 32. #sascon @staceycav But it was original
- 33. #sascon @staceycav It told a story
- 34. #sascon @staceycav It resonated with people
- 35. #sascon @staceycav The data was credible
- 36. #sascon @staceycav It had a shock factor
- 37. #sascon @staceycav Even my Nan cared.
- 38. #sascon @staceycav 221 times a day?! The world’s going to shit
- 39. #sascon @staceycav Sometimes, visuals do matter
- 40. #sascon @staceycav http://www.travelbag.co.uk/a-day-in/dubai/
- 41. #sascon @staceycav
- 42. #sascon @staceycav The angle was not original
- 43. #sascon @staceycav So the execution had to be
- 44. #sascon @staceycav Essential Elements in Creating Quality Content
- 45. #sascon @staceycav Audience research
- 46. #sascon @staceycav Audience research Competitor research
- 47. #sascon @staceycav Audience research Competitor research Ideation
- 48. #sascon @staceycav Audience research Competitor research Ideation Production
- 49. #sascon @staceycav Audience research Competitor research Ideation Production Promotion
- 50. #sascon @staceycav Audience Research
- 51. #sascon @staceycav
- 52. #sascon @staceycav
- 53. #sascon @staceycav Facebook Graph Search Queries for Content Marketers http://www.tecmark.co.uk/facebook-graph-search-queries/
- 54. #sascon @staceycav Google Display Planner
- 55. #sascon @staceycav
- 56. #sascon @staceycav
- 57. #sascon @staceycav
- 58. #sascon @staceycav answerthepublic.com
- 59. #sascon @staceycav
- 60. #sascon @staceycav Faqfox.com
- 61. #sascon @staceycav
- 62. #sascon @staceycav http://sonar.bottlenose.com/
- 63. #sascon @staceycav
- 64. #sascon @staceycav Make the Data Matter
- 65. #sascon @staceycav
- 66. #sascon @staceycav
- 67. #sascon @staceycav Competitor Research
- 68. #sascon @staceycav Facebook Pages to Watch
- 69. #sascon @staceycav
- 70. #sascon @staceycav
- 71. #sascon @staceycav Topsy (site: search)
- 72. #sascon @staceycav
- 73. #sascon @staceycav Backlink Analysis Tools
- 74. #sascon @staceycav Mentions Tools
- 75. #sascon @staceycav Ideation
- 76. #sascon @staceycav “Nothing is as dangerous as an idea when it’s the only one we have.” -Émile Chartier
- 77. #sascon @staceycav
- 78. We needed an efficient means of ideas generation #sascon @staceycav
- 79. Where do you look for inspiration on efficiency? #sascon @staceycav
- 80. #sascon @staceycav
- 81. These guys have nailed efficiency #sascon @staceycav
- 82. Introducing Bernd Rohrbach #sascon @staceycav
- 83. And his 6-3-5 method of brainwriting #sascon @staceycav http://blogsession.co.uk/2014/03/635-method-brainwriting/
- 84. 108 ideas in 30 minutes #sascon @staceycav
- 85. We developed a tool #sascon @staceycav http://635.tecmark.co.uk/
- 86. #sascon @staceycav
- 87. #sascon @staceycav This took us from not having enough ideas
- 88. #sascon @staceycav To having too many ideas
- 89. #sascon @staceycav (Some people are never happy)
- 90. #sascon @staceycav NUF Testing to ditch the weakest
- 91. #sascon @staceycav Worst Ideas Technique
- 92. #sascon @staceycav Content Production
- 93. #sascon @staceycav Remember – either the angle or the execution should be original
- 94. #sascon @staceycav Acquiring Original Data Through Surveys
- 95. #sascon @staceycav Acquiring Original Data Through FOI
- 96. #sascon @staceycav Build Frameworks for Efficiency
- 97. #sascon @staceycav
- 98. #sascon @staceycav
- 99. #sascon @staceycav
- 100. #sascon @staceycav One Idea. Multiple Assets
- 101. #sascon @staceycav
- 102. #sascon @staceycav Think multiscreen
- 103. #sascon @staceycav Especially if you’re promoting on social media
- 104. #sascon @staceycav http://www.futurebristol.co.uk/
- 105. #sascon @staceycav OMG SHARE ME!!!!!!!!!
- 106. #sascon @staceycav 80%+ of Twitter traffic is mobile.
- 107. #sascon @staceycav
- 108. #sascon @staceycav Managing Production at Scale
- 109. #sascon @staceycav
- 110. #sascon @staceycav https://realtimeboard.com/app/
- 111. #sascon @staceycav Content Promotion
- 112. #sascon @staceycav Build it and they will come
- 113. #sascon @staceycav BOLLOCKS.
- 114. #sascon @staceycav Your content is not the Eiffel Tower.
- 115. #sascon @staceycav Put as much into promotion as production
- 116. #sascon @staceycav http://relevance.com/introducing-the-content- promotion-ecosystem/
- 117. #sascon @staceycav Paid promotion is often overlooked
- 118. #sascon @staceycav Sourcing Outreach Targets
- 119. #sascon @staceycav Read these:
- 120. #sascon @staceycav http://blogsession.co.uk/2014/02/freedman-and-fraser-compliance-without-pressure/
- 121. #sascon @staceycav Consider Your Approach Method
- 122. #sascon @staceycav Read this:
- 123. #sascon @staceycav Thank you stacey.macnaught@tecmark.co.uk @staceycav
