Designing the Plugin     Integration and Signup           ExperienceWordCamp Atlanta 2012                        Carol She...
Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies                              Carol Shep...
Premise #1Premise #2Follow the leaderRecommendations* Errata for design junkies                              Carol Shepherd
I design software foradministrative users  — not blog readers                   Carol Shepherd
Entities want to buildfree access points to      their stuff.                    Carol Shepherd
Entities = 3rd PartiesCorporation, Charity, Data Source, Open Source                                        Carol Shepherd
Social Media    Stuff =           Sidebars                      Related contentPull content from another source           ...
Carol Shepherd
Sidebar on Mashable                      My friends made the front page?                                    Carol Shepherd
Sidebar onAllThingsD.com                 Carol Shepherd
Related content                  Carol Shepherd
New Stuff !              Carol Shepherd
Sell Stuff             Carol Shepherd
Sell Stuff             Carol Shepherd
Use Stuff            Carol Shepherd
SEO while you write                      Carol Shepherd
Protect your stuff                     Carol Shepherd
Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies                              Carol Shep...
The most importantpart of commercially designed plugins isoften an afterthought                   Carol Shepherd
Find InstallActivate   Use   Pay           Carol Shepherd
Carol Shepherd
Get ready for theconfusing infographic                     Movie                  Carol Shepherd
Carol Shepherd
Plugin components get lost in the WordPress     admin console                      Movie                   Carol Shepherd
Why do we  care?       Carol Shepherd
Carol Shepherdcshepherd@techzestadivsors.comMobile, IA, Entrepreneurial efforts,accelerating children’s learning using mob...
No Marketing Entity                      Carol Shepherd
I help entities designand build commercial       software                   Carol Shepherd
ListenAsk Questions   Curious  “Ideate”  Diagram                Carol Shepherd
PrototypeBuild relationships Make things fail        Plan    Write code                  Carol Shepherd
Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies                              Carol Shep...
Carol Shepherd
Outbrain automatically places your bestcontent at the foot of your article to guideyour readers towards more of what you h...
Carol Shepherd
Carol Shepherd
How many steps?                  Carol Shepherd
How many steps?                  Carol Shepherd
How many steps?                  Carol Shepherd
How many steps?                  Carol Shepherd
Not in your spam or junk?                            Carol Shepherd
Carol Shepherd
Carol Shepherd
On my front page? Did you ask?                           Carol Shepherd
#FAIL - where are my thumbnails?                            Carol Shepherd
Back to their site                     Carol Shepherd
Carol Shepherd
Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies                              Carol Shep...
Write your readme.txt  early and often.                   Carol Shepherd
Readme.txt  http://wp.smashingmagazine.com/2011/11/23/improve-              wordpress-plugins-readme-txt/                 ...
Clearly identify thepurpose of the plugin.                   Carol Shepherd
First Impressions                    Carol Shepherd
Clarify support and payment options.                  Carol Shepherd
Suggested Guidelineshttp://wp.smashingmagazine.com/2012/01/13/commercial-        plugin-developers-wordpress-repository/  ...
Of course, they maynot see the readme.txt.                    Carol Shepherd
Search         Carol Shepherd
Check your’re spilling.                    Carol Shepherd
Check your spelling                      Carol Shepherd
Clarify support and payment options.                  Carol Shepherd
Carol Shepherd
Clarify the next step in      the process.                     Carol Shepherd
Carol Shepherd
Nag, nag, nag                Carol Shepherd
Identify where yourusers can find your plugin stuff in the  admin console.                   Carol Shepherd
Where can I find it?                      Carol Shepherd
Where can I find it?                      Carol Shepherd
Where can I find it?                      Carol Shepherd
Where can I find it?                      Carol Shepherd
Where can I find it?                      Carol Shepherd
Carol Shepherd
Carol Shepherd
Identify the plugin  name with your      widget.                  Carol Shepherd
Outbrain Widget                  Carol Shepherd
Make a movie.Show features and states in   context.                 Carol Shepherd
Usability test theadmin. Heat maps  aren’t just for    websites.                 Carol Shepherd
Carol Shepherd
Branding continuity    helps to groupdisparate components       together.                 Carol Shepherd
Carol Shepherd
Second Impression                    Carol Shepherd
Carol Shepherd
What       Carol Shepherd
Provide real-time    feedback forbackground processes.                  Carol Shepherd
Carol Shepherd
Carol Shepherd
Carol Shepherd
Carol Shepherd
illustrate with  illustrations                  Carol Shepherd
Carol Shepherd
Badge Choices                Carol Shepherd
Let the user choosewhen and where to place your stuff.                  Carol Shepherd
Carol Shepherd
Wireframe the process    and show it to everyone involved.                  Carol Shepherd
Sandwich Guard@techzestadvisor
Carol Shepherd
Carol Shepherd
Carol Shepherd
Carol Shepherd
Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies                              Carol Shep...
Balsamiq Mockup                  http://www.balsamiq.com                       Carol Shepherd
http://www.balsamiq.com     Carol Shepherd
Big Thoughts Need Big Paper                         Carol Shepherd
Gliffy.com for diagrams                          http://www.gliffy.com                             Carol Shepherd
http://www.gliffy.com   Carol Shepherd
http://www.gliffy.com/publish/3176351/                     Carol Shepherd
http://www.gliffy.com/publish/3176664/                    Carol Shepherd
MindJet for brainstorming                      http://www.mindjet.com                             Carol Shepherd
Organize Thoughts                    Carol Shepherd
http://www.mindjet.com       Carol Shepherd
OmniGraffle, OmniPlan, OmniOutline                             Carol Shepherd
IA Mockup            Carol Shepherd
Project Plan               Carol Shepherd
Omni Outline               Carol Shepherd
Carol Shepherdcshepherd@techzestadivsors.comMobile, IA, Entrepreneurial efforts,accelerating children’s learning using mob...
The End                             Carol Shepherd@techzestadvisor
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Designing the Plugin Integration and Signup Experience

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WordCamp Atlanta 2012 Presentation by Carol Shepherd. 16 Recommendations for developing commercial WordPress plugins.

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Designing the Plugin Integration and Signup Experience

  1. 1. Designing the Plugin Integration and Signup ExperienceWordCamp Atlanta 2012 Carol Shepherd@techzestadvisor
  2. 2. Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies Carol Shepherd
  3. 3. Premise #1Premise #2Follow the leaderRecommendations* Errata for design junkies Carol Shepherd
  4. 4. I design software foradministrative users — not blog readers Carol Shepherd
  5. 5. Entities want to buildfree access points to their stuff. Carol Shepherd
  6. 6. Entities = 3rd PartiesCorporation, Charity, Data Source, Open Source Carol Shepherd
  7. 7. Social Media Stuff = Sidebars Related contentPull content from another source Carol Shepherd
  8. 8. Carol Shepherd
  9. 9. Sidebar on Mashable My friends made the front page? Carol Shepherd
  10. 10. Sidebar onAllThingsD.com Carol Shepherd
  11. 11. Related content Carol Shepherd
  12. 12. New Stuff ! Carol Shepherd
  13. 13. Sell Stuff Carol Shepherd
  14. 14. Sell Stuff Carol Shepherd
  15. 15. Use Stuff Carol Shepherd
  16. 16. SEO while you write Carol Shepherd
  17. 17. Protect your stuff Carol Shepherd
  18. 18. Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies Carol Shepherd
  19. 19. The most importantpart of commercially designed plugins isoften an afterthought Carol Shepherd
  20. 20. Find InstallActivate Use Pay Carol Shepherd
  21. 21. Carol Shepherd
  22. 22. Get ready for theconfusing infographic Movie Carol Shepherd
  23. 23. Carol Shepherd
  24. 24. Plugin components get lost in the WordPress admin console Movie Carol Shepherd
  25. 25. Why do we care? Carol Shepherd
  26. 26. Carol Shepherdcshepherd@techzestadivsors.comMobile, IA, Entrepreneurial efforts,accelerating children’s learning using mobile @walkingthedogsWordpress @techzestadvisor
  27. 27. No Marketing Entity Carol Shepherd
  28. 28. I help entities designand build commercial software Carol Shepherd
  29. 29. ListenAsk Questions Curious “Ideate” Diagram Carol Shepherd
  30. 30. PrototypeBuild relationships Make things fail Plan Write code Carol Shepherd
  31. 31. Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies Carol Shepherd
  32. 32. Carol Shepherd
  33. 33. Outbrain automatically places your bestcontent at the foot of your article to guideyour readers towards more of what you haveto offer. Outbrain also serves links to articleson other sites that partners are paying us todistribute.Customers pay Outbrain to distribute greatarticles and content that they want read.When quality articles match your content,links to these articles may show andgenerate revenue for you. Carol Shepherd
  34. 34. Carol Shepherd
  35. 35. Carol Shepherd
  36. 36. How many steps? Carol Shepherd
  37. 37. How many steps? Carol Shepherd
  38. 38. How many steps? Carol Shepherd
  39. 39. How many steps? Carol Shepherd
  40. 40. Not in your spam or junk? Carol Shepherd
  41. 41. Carol Shepherd
  42. 42. Carol Shepherd
  43. 43. On my front page? Did you ask? Carol Shepherd
  44. 44. #FAIL - where are my thumbnails? Carol Shepherd
  45. 45. Back to their site Carol Shepherd
  46. 46. Carol Shepherd
  47. 47. Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies Carol Shepherd
  48. 48. Write your readme.txt early and often. Carol Shepherd
  49. 49. Readme.txt http://wp.smashingmagazine.com/2011/11/23/improve- wordpress-plugins-readme-txt/ http://bit.ly/yq8DUY@techzestadvisor
  50. 50. Clearly identify thepurpose of the plugin. Carol Shepherd
  51. 51. First Impressions Carol Shepherd
  52. 52. Clarify support and payment options. Carol Shepherd
  53. 53. Suggested Guidelineshttp://wp.smashingmagazine.com/2012/01/13/commercial- plugin-developers-wordpress-repository/ http://bit.ly/yTyPJ2@techzestadvisor
  54. 54. Of course, they maynot see the readme.txt. Carol Shepherd
  55. 55. Search Carol Shepherd
  56. 56. Check your’re spilling. Carol Shepherd
  57. 57. Check your spelling Carol Shepherd
  58. 58. Clarify support and payment options. Carol Shepherd
  59. 59. Carol Shepherd
  60. 60. Clarify the next step in the process. Carol Shepherd
  61. 61. Carol Shepherd
  62. 62. Nag, nag, nag Carol Shepherd
  63. 63. Identify where yourusers can find your plugin stuff in the admin console. Carol Shepherd
  64. 64. Where can I find it? Carol Shepherd
  65. 65. Where can I find it? Carol Shepherd
  66. 66. Where can I find it? Carol Shepherd
  67. 67. Where can I find it? Carol Shepherd
  68. 68. Where can I find it? Carol Shepherd
  69. 69. Carol Shepherd
  70. 70. Carol Shepherd
  71. 71. Identify the plugin name with your widget. Carol Shepherd
  72. 72. Outbrain Widget Carol Shepherd
  73. 73. Make a movie.Show features and states in context. Carol Shepherd
  74. 74. Usability test theadmin. Heat maps aren’t just for websites. Carol Shepherd
  75. 75. Carol Shepherd
  76. 76. Branding continuity helps to groupdisparate components together. Carol Shepherd
  77. 77. Carol Shepherd
  78. 78. Second Impression Carol Shepherd
  79. 79. Carol Shepherd
  80. 80. What Carol Shepherd
  81. 81. Provide real-time feedback forbackground processes. Carol Shepherd
  82. 82. Carol Shepherd
  83. 83. Carol Shepherd
  84. 84. Carol Shepherd
  85. 85. Carol Shepherd
  86. 86. illustrate with illustrations Carol Shepherd
  87. 87. Carol Shepherd
  88. 88. Badge Choices Carol Shepherd
  89. 89. Let the user choosewhen and where to place your stuff. Carol Shepherd
  90. 90. Carol Shepherd
  91. 91. Wireframe the process and show it to everyone involved. Carol Shepherd
  92. 92. Sandwich Guard@techzestadvisor
  93. 93. Carol Shepherd
  94. 94. Carol Shepherd
  95. 95. Carol Shepherd
  96. 96. Carol Shepherd
  97. 97. Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies Carol Shepherd
  98. 98. Balsamiq Mockup http://www.balsamiq.com Carol Shepherd
  99. 99. http://www.balsamiq.com Carol Shepherd
  100. 100. Big Thoughts Need Big Paper Carol Shepherd
  101. 101. Gliffy.com for diagrams http://www.gliffy.com Carol Shepherd
  102. 102. http://www.gliffy.com Carol Shepherd
  103. 103. http://www.gliffy.com/publish/3176351/ Carol Shepherd
  104. 104. http://www.gliffy.com/publish/3176664/ Carol Shepherd
  105. 105. MindJet for brainstorming http://www.mindjet.com Carol Shepherd
  106. 106. Organize Thoughts Carol Shepherd
  107. 107. http://www.mindjet.com Carol Shepherd
  108. 108. OmniGraffle, OmniPlan, OmniOutline Carol Shepherd
  109. 109. IA Mockup Carol Shepherd
  110. 110. Project Plan Carol Shepherd
  111. 111. Omni Outline Carol Shepherd
  112. 112. Carol Shepherdcshepherd@techzestadivsors.comMobile, IA, Entrepreneurial efforts,accelerating children’s learning using mobile @walkingthedogsWordpress @techzestadvisor
  113. 113. The End Carol Shepherd@techzestadvisor

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