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Lean Startup Machine Shanghai 2012 - Lean Startup "Entrepreneur Mistakes": Oscar Ramos

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Oscar Ramos of DaD Asia VC presents on: Don't build a business where your customers aren't present.

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Lean Startup Machine Shanghai 2012 - Lean Startup "Entrepreneur Mistakes": Oscar Ramos

  1. 1. • 4+ years in China• Started several projects• Last one• Learn from Entrep mistakes: My opinion! But before I want to talk about mines
  2. 2. Optimus Optical• Need identified in real operation• Develop brand, platform, catalog, suppliers...• When everyting was ready• Sell to customers We could have avoided a lot of effort...
  3. 3. Initial Hypothesis"If I had asked people what they wanted, theywould have said faster horses." Henry Ford → You can ask, but the question matters Validate with customers, but not expect them to give you the solution
  4. 4. Design for users Tens of registered users
  5. 5. Really?Or only for early adopters
  6. 6. Not iteratingYou might need this cycle several times, per product
  7. 7. continuouslyAnd everything will have an end
  8. 8. Q&A “Entrep mistakes are my mistakes”谢谢 Thanks Gracias oscar@dad-asia.com Weibo: @oscar_ramos

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