Factors of a sucess ful ecommerce site


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Increasing traffic to a site is not the only job of an internet marketer. Increasing business through improved conversion rates should equally as important. The type of conversions and motives depend on the clients niche

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Factors of a sucess ful ecommerce site

  1. 1. Key Performance Indicators (KPIs) for Ecommerce
  2. 2. What is a KPI?  A KPI is a key performance indicator which is a measure of a process, event or activity. There are a lot of ways to measure your ecommerce site but here are our top 10 KPI’s for ecommerce.
  3. 3. Sales Key Performance Indicators:  Hourly, daily, weekly, monthly, quarterly, and annual sales  Average order size (sometimes called average market basket)  Average margin  Conversion rate  Shopping cart abandonment rate  New customer orders versus returning customer sales
  4. 4.  Cost of goods sold  Total available market relative to a retailer's share of market  Product affinity (which products are purchased together)  Product relationship (which products are viewed consecutively)  Inventory levels  Competitive pricing
  5. 5. Marketing Key Performance Indicators:  Site traffic  Unique visitors versus returning visitors  Time on site  Page views per visit  Traffic source  Day part monitoring (when site visitors come)  Newsletter subscribers  Texting subscribers
  6. 6.  Chat sessions initiated  Facebook, Twitter, or Pinterest followers or fans  Pay-per-click traffic volume  Blog traffic  Number and quality of product reviews  Brand or display advertising click- through rates  Affiliate performance rates
  7. 7. Customer Service Key Performance Indicators:  Customer service email count  Customer service phone call count  Customer service chat count  Average resolution time  Concern classification
  8. 8. Important 5 - Conversion Rate  Each person who visits a store is a potential customer, in the same way every visitor on an an eCommerce site is a potential buyer. A successful eCommerce store is one that converts a high number of visitors into buyers.
  9. 9. Days and Visits To “Purchase”  Many of us may have seen these metrics in Google Analytics, but most of the time they go unnoticed. Why are “days” and “visits to purchase” great KPI’s? They help us understand the customer’s on-site behavior i.e. how long it took someone to complete the desired action on the website.
  10. 10. Visitor Loyalty  Visitor loyalty is one of the Key Performance Indicators. It allows us to measure if people visit your site repeatedly and if they do it more frequently. In the case of eCommerce sites, this metric will help marketers to analyze the visitor loyalty and also help to analyze the days needed for the conversion.
  11. 11. In-Page Analytics/Event Tracking  In-Page Analytics can give you insight into everything that occurs on your page. In-page analytics is great at showing the percentage of clicks on the page. Marketers can use this KPI to measure the clicks through various navigation tabs in site and estimate the traffic in each area.
  12. 12. Identifying the Mobile Visit & Conversion Rate  In 2013 mobile is king, we have see many predictions which clearly demonstrate the importance of the mobile-friendly sites (either, standalone or responsive sites).
  13. 13. sources  http://www.adluge.com/blog/marketing -intelligence/5-key-performance- indicators-for-an-ecommerce-site-in- 2013/  http://www.shopify.com/blog/7365564- 32-key-performance-indicators-kpis- for-ecommerce#axzz2fQHw05eL