Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Dr. Tech Comm - How I learned to Love Change Management


Published on

Hour long presentation comparing and contrasting the skills and capabilities needed to do change management as technical communicators.

  • Be the first to comment

Dr. Tech Comm - How I learned to Love Change Management

  1. 1. Dr. TechComm, Or How I Learned to Stop Worrying and Love Change Management Connie Giordano & Al Martine
  2. 2. Connie Giordano Al Martine• TechWhirl Executive Editor • TechWhirl Bus Dev/Ops Director • Content Wiz • Strategy Wonk • SWU Den Mother • Sales Guy • Chief Cat Herder • Head of Janitorial Services• Previous Roles • Previous Roles • Change Management Analyst • Change Management • Information Designer Consultant • Business Analyst • Head of Fundraising • Technical Writer / Editor • Marketing Director • Communications Specialist • Event Manager • PR/Product Manager 3
  3. 3. • We have a Plan C – Tech Comm vs. Change Management – Why do Change Management? – Change Management Structure – Overlapping/Complimentary Skills“The whole point of the doomsday lost if you keep it a secret!” -Dr. Strangelove 4
  4. 4. • Facilitating transition• Reducing fear 6
  5. 5. • Facilitating change• Improving experience 7
  6. 6. Does Change Management = Tech Comm? 8
  7. 7. Technical Writer • Gather • Plan • Assess • Communicate • Organize • Implement Change Management Analyst
  8. 8. 90% Communication Emotion Logic Circumstance“its beginning to look like General Ripper exceeded his authority.” - Gen Buck Turgidson
  9. 9. • Implementing the business case: – Logic (Analytics) = Rider – Emotion = Elephant – Route = Path to the new world 11
  10. 10. Rational side looks for: • What’s working? • Navel Gazer / TBU • Clear goal/objectives • Follow the bright spots • Script the critical moves • Point to the destinationAmbiguity is the enemy. Any successful change requires a translation of ambiguous goalsinto concrete behaviors. -Chip & Dan Heath, Switch
  11. 11. Does this fit the TC skill set?
  12. 12. • Emotion wins the day • Hard to direct /skittish • Unstoppable once in motion • Find the feeling • Shrink the change • Grow your peopleMy boys will give you the best kind of start,1400 megatons worth, and you sure as hell wont stop them now . -Gen. Buck Turgidson
  13. 13. Is this easy?The Elephant has to believe that it’s capable of conquering the change -Chip and Dan Heath, Switch
  14. 14. Changing the situation creates changes to behavior • Tweak the environment • Build Habits • Rally the HerdNow, Im going to give you THREE SIMPLE rules… -General Jack D. Ripper
  15. 15. Is This the TC Sweet Spot?Tweaking the environment is about making the right behaviors a little bit easierand the wrong behaviors a little bit harder Chip & Dan Heath, Switch
  16. 16. Meetings: the real doomsday machine Train wrecks and terroristsWell, I, uh, dont think its quite fair to condemn a whole program because of a single slip-up, sir. -Gen. Buck Turgidson
  17. 17. • Top Down Executive Alignment• Executive Support• Effectively directing the Rider, motivating the Elephant and shaping the path • The hot line is always open• What else? • Someone has the Recall CodeBased on the findings of the report, my conclusion was that this idea was not a practical deterrentfor reasons which at this moment must be all too obvious. -Dr. Strangelove
  18. 18. • Resources – Heath, Chip and Heath, Dan. Switch: How to Change Things When Change is Hard. 2010, Broadway Books, New York – Heath, Chip and Heath, Dan. Switch Your Organization: A workbook – Kotter, John and Cohen, Dan. The Heart of Change. 2002 Harvard Business Review Press, Boston – Kotter, John and Cohen, Dan. The Heart of Change Field Guide. 2005 Harvard Business Review Press, Boston – Haidt, Jonathan, The Happiness Hypothesis. 2006. Basic Books, New York – Thaler, Richard, and Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness, 2008. Yale University Press, Princeton – Kelman, Steve. Unleashing Change. 2005 Brookings Institution Press, Washington, DC • LinkedIn Groups – Change Consulting & Change Management – Change Management Network – Innovative Leadership & Change Management Expert Innovators...Shoot, a fella could have a pretty good weekend in Vegas with all that stuff. -Maj. T.J. “King” Kong
  19. 19. • Recognize existing CM skill sets • Network with change agents • Develop needed CM skill sets• Build winning business cases• Implement by: – Directing the Rider – Motivating the Elephant – Shaping the Path