Welcome
Brief
History
Confused
Unique
Different
Simple




         Simple
Not So Boring


       Not So Boring
Wondered

Pondered

Sketched

Scripted
Eureka
“May be it’s you who think what you know is known to others but
may be that’s not the case” ~ Prabhanjan@TechShu.com
So I’m Gonna
   Share..

    I’m Gonna Share
Myths

        Myths
Just a trend, it’ll go away
Inexpensive
Waste of Time
Can’t
Measure
Might work for
SOME
but NOT for US
Started a Facebook page so got social media covered
If we
build
they will
come
Definition?
Connecting & Sharing
Driving Need
Connect
Learn
Express
Share
Interact
Leads?
Sales?
ROI?
Bottom Line?
HOLD ON
Objectives?
Sales | ROI | Bottom Line?
Wrong 
Connecting + Listening + Engaging

              
Secret Formula
       ;)
Connecting + Listening + Engaging = Sales + ROI + Bottom Line

                    (in Long term)
ROI = Long term by Product
Social Media Optimization?
Talk like Marketer and Get Punched
Being Human
So What to Do?
Be Present
Educate Don’t Sell
Get the Whole Company Involved
Encourage People to Join
Personal Favorite
Why FB?
Social Planetary System
And It’s
Growing
Every Community Member is Your PR Manager
Facebook Marketing?
Creating Conversations
Listening to conversation
Letting fans have their own conversation
What your Fans LIKES?
More warmth, Less Spam
Free stuffs
Involvement
Care
Speak Freely
Learn
Regular Action
Start Small
Become a Community
Be Patient
Stick to basic
Listen
Learn
Monitor
Thank You. Let’s Stay in Touch.


                            Rajesh@TechShu.com

                              www.rajesh...
Social Media Marketing at Startup Saturday Kolkata
Social Media Marketing at Startup Saturday Kolkata
Social Media Marketing at Startup Saturday Kolkata
Social Media Marketing at Startup Saturday Kolkata
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Social Media Marketing at Startup Saturday Kolkata

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Social Media Marketing at Startup Saturday Kolkata

  1. 1. Welcome
  2. 2. Brief History
  3. 3. Confused
  4. 4. Unique
  5. 5. Different
  6. 6. Simple Simple
  7. 7. Not So Boring Not So Boring
  8. 8. Wondered Pondered Sketched Scripted
  9. 9. Eureka “May be it’s you who think what you know is known to others but may be that’s not the case” ~ Prabhanjan@TechShu.com
  10. 10. So I’m Gonna Share.. I’m Gonna Share
  11. 11. Myths Myths
  12. 12. Just a trend, it’ll go away
  13. 13. Inexpensive
  14. 14. Waste of Time
  15. 15. Can’t Measure
  16. 16. Might work for SOME but NOT for US
  17. 17. Started a Facebook page so got social media covered
  18. 18. If we build they will come
  19. 19. Definition?
  20. 20. Connecting & Sharing
  21. 21. Driving Need
  22. 22. Connect
  23. 23. Learn
  24. 24. Express
  25. 25. Share
  26. 26. Interact
  27. 27. Leads?
  28. 28. Sales?
  29. 29. ROI?
  30. 30. Bottom Line?
  31. 31. HOLD ON
  32. 32. Objectives?
  33. 33. Sales | ROI | Bottom Line?
  34. 34. Wrong 
  35. 35. Connecting + Listening + Engaging 
  36. 36. Secret Formula ;)
  37. 37. Connecting + Listening + Engaging = Sales + ROI + Bottom Line (in Long term)
  38. 38. ROI = Long term by Product
  39. 39. Social Media Optimization?
  40. 40. Talk like Marketer and Get Punched
  41. 41. Being Human
  42. 42. So What to Do?
  43. 43. Be Present
  44. 44. Educate Don’t Sell
  45. 45. Get the Whole Company Involved
  46. 46. Encourage People to Join
  47. 47. Personal Favorite
  48. 48. Why FB?
  49. 49. Social Planetary System
  50. 50. And It’s Growing
  51. 51. Every Community Member is Your PR Manager
  52. 52. Facebook Marketing?
  53. 53. Creating Conversations
  54. 54. Listening to conversation
  55. 55. Letting fans have their own conversation
  56. 56. What your Fans LIKES?
  57. 57. More warmth, Less Spam
  58. 58. Free stuffs
  59. 59. Involvement
  60. 60. Care
  61. 61. Speak Freely
  62. 62. Learn
  63. 63. Regular Action
  64. 64. Start Small
  65. 65. Become a Community
  66. 66. Be Patient
  67. 67. Stick to basic
  68. 68. Listen
  69. 69. Learn
  70. 70. Monitor
  71. 71. Thank You. Let’s Stay in Touch. Rajesh@TechShu.com www.rajeshrana.com

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