Dubietis vitalijus e-commerce_in_lithuania

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Dubietis vitalijus e-commerce_in_lithuania

  1. 1. E-commerce in Lithuania prepared by Vitalijus Dubietis CEO at Evispa, Ltd www.evispa.lt JAK SPRZEDAJESZ? November 29, 2010
  2. 2. Questions?
  3. 3. Some statistics  Fiber to home spread is #1 in Europe, #5 in the world  58% of residents use internet (1,93M)  12% of them buy online, 200% growth since 2009  60% of internet users use social networks (1,15M)  47% of them use at least once a day  Google is the most popular search engine  Facebook is the most popular social network  Most popular bank among residents is Swedbank
  4. 4. Lithuanian WEB at 2010-10 source: audience.lt
  5. 5. Most popular e-shops  Pigu.lt  E-senukai.lt  Assorti.lt  Azon.lt
  6. 6. Decision made on  64%: I will find what to buy, then I go to the e-shop  29%: straight to the trusted e-shop and search there  5%: decision is based on friends’ opinion  1%: based on advertising  1%: other
  7. 7. Problems e-shop owners face  Where to put ads  How to collect payments  How to ship items
  8. 8. Most popular ad systems  Google Adwords – CPC is still low  Facebook - CPC/CPM  FB applications  Adnet.lt network  Textads.lt  Adclick.lt  Direct contracts
  9. 9. E-mail marketing mailer.lt  Design emails  Manage subscribers  Send  Analyze reports  Get Social
  10. 10. SEO  Not very strong, easy to compete  Win those who does
  11. 11. Payment methods  Direct links with all banks  Mokejimai.lt  Cash On Delivery (COD)  Bank transfers  Leasing over the net  PayPal, Credit card, …
  12. 12. Mokejimai.lt  E-banking (Lithuania, Latvia and Estonia)  Kiosks of "Lietuvos spauda" and "Rkiosk" (Lithuania)  “Maxima“ supermarkets net (Lithuania and Latvia)  Webmoney, PayPal, MoneyBookers  Credit cards
  13. 13. Payment methods
  14. 14. Delivery methods
  15. 15. E-spaces and conferences  WEBakademija.lt  Login.lt
  16. 16. Auctions  TukTuk.lt  TeleBid.lt  Rinkaplius.lt
  17. 17. Aggregators  Kainos.lt  VUP.lt  Turgus.plius.lt  Perku.lt
  18. 18. Hosting  TEO group (several companies/brands)  Baltnet  Interdata  Duomenu centras  Serveriai.lt – most popular in shared hosting
  19. 19. How much does e-startup cost
  20. 20. Or you can rent an e-shop  Verskis.lt was the first project dated 2008-11 to offer an e-shop rent and still is the leader with about 90% share on the LT market  Main advantages of a solution  Moderate 50 EUR fee per month  Launched in seconds  Free regular updates  Excellent support provided  Fully localized to LT market  Integrations with: , ,
  21. 21. Thank you for attention Questions?

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