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Defining The Digital Economy


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The question of how to define the digital economy depends on: why you want to define it and the resources you have

Published in: Government & Nonprofit
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Defining The Digital Economy

  1. 1. Are we asking the right questions? The question of how to define the digital economy depends on: • Why you want to define it • The resources you have Innovative Big Data Methods SIC Codes SIC Codes + Web searching + consultations
  2. 2. Traditional Methods What are SIC Codes? What are digital SIC Codes? How do different organisations interpret SIC codes?
  3. 3. Advantages and Disadvantages Scoping Mapping Comparisons PR Inward investment Advantages Self Assigned Little incentive to select correct code 1 in 5 have no definition at all! Disadvantages 1 in 10 business classified as ‘other’! Not the full picture
  4. 4. Problems are often even more acute for digital businesses NESTA Games Sector Mapping: SIC Codes underestimated the number of businesses in the games sector by 45% Straddle Multiple Sectors SIC Codes do not reflect rapidly evolving industry Inconsistencies
  5. 5. Expanding on traditional methods Computer Facilities Management BIS TechNation Mobile Phone Retailer Computer Retailer Telecommunications Retailer Manufacture of electronic boards Printing of Newspapers Manufacture of Fibre Optic Cables Wholesaler of Electrical Household Appliances Manufacture of office machinery and computers Renting & Leasing of Office Machinery News Agents Cinemas TV & Film Production Newspaper & Book Publishing Web Portals Wired, Wireless & Satellite Telecommunications Manufacture & Repair of communications equipment Publishing of directories & mailing lists Manufacture of Computers Software Publishing Data processing & hosting Advertising agencies Reproduction of Computer Media Manufacture of Electronic Components Computer Programming Reproduction of Computer Media Manufacture of Telephone Equipment Reproduction of Sound & Video Recording Publishing (other) 6,492 businesses 11,697 businesses TechPartnership 11,924 businesses
  6. 6. Mapping Analysis Staines
  7. 7. Innovative Methods Words, phrases and terms associated with each company are tagged and analysed… Double the number of Digital Businesses Wider range of groups than traditional SIC Codes Digital economy share of employment jumps from 5% to 11% X 2
  8. 8. Sub-Sector Analysis with Big Data Gaming Sector Analysis • Wide range of data sources • Web scraping methodology • Investigating why agglomerations form
  9. 9. Advantages and Disadvantages More accurate representation Captures companies that are under the radar Useful for sub-sector analysis Better to understand breadth of sector Better to understand how best to support businesses Advantages More resource intensive Higher costs involved Not always comparable Disadvantages Public data not always available
  10. 10. Influencing Factors Knowledge infrastructure: • Education • Skills • Industry/education partnerships • Research facilities Physical infrastructure: • Transport • Internet connectivity and speed Support and Investment: • Networking • Business support • Inward investment • Collaboration
  11. 11. Mapping Knowledge Infrastructure University of Portsmouth Surrey Farnham
  12. 12. Mapping Physical Infrastructure
  13. 13. In conclusion Digital Technologies: An Enabler ManufacturingRetail