Grow Your Business Online TodayDeveloping StoriesWhen GrowingYour OnlineContentBecause Your SuccessIsMandatoryToday.comCha...
Developing Stories When GrowingYour Online Content1. Define What Story You Want To TellLifes LessonsEveryone has a story o...
Developing Stories When GrowingYour Online ContentBusiness LessonsMove on to your business and customers’ stories.What eve...
Developing Stories When GrowingYour Online ContentAnd why will people care?When you relate real life examples and tell sto...
Developing Stories When GrowingYour Online Content2. Get your company values acrossWhat is your brand and company about?Do...
Developing Stories When GrowingYour Online Content3. Make Your Stories Come AliveStick to the Basics. Have a beginning, mi...
Developing Stories When GrowingYour Online Content4. Use the appropriate and relevant formatMake your stories relevant to ...
Developing Stories When GrowingYour Online ContentShow success though associationEven though you are the story teller and ...
Developing Stories When GrowingYour Online ContentDevelop content that is shareable byyour audience.Remember you want folk...
Developing Stories When GrowingYour Online ContentDevelop a hook and give people a reason to come back.Consider the end st...
Developing Stories When GrowingYour Online ContentIn today’s wold where multimedia content is the standard,people expect t...
Developing Stories BrandYour BusinessAndGrow Your Business OnlineTodayBecause Your SuccessIsMandatoryToday.comChange Negat...
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Developing stories when growing your online content

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Developing stories when growing your online content

  1. 1. Grow Your Business Online TodayDeveloping StoriesWhen GrowingYour OnlineContentBecause Your SuccessIsMandatoryToday.comChange Your Mind - Change Your LifeBlogging for ProfitContent Marketing Series
  2. 2. Developing Stories When GrowingYour Online Content1. Define What Story You Want To TellLifes LessonsEveryone has a story or series of stories. It’s the day-to-dayactions of your life that you take for granted, which providegreat content.Think of your life as series of subjects in a course, a collegecourse. Its your life, its high level and its important.So pick a subject (being a mom, a dad, a little league baseballcoach) and think, is there a lifes lesson that can be relatedto your business idea.Example: Success Mindset - 10 Baseball Lessons Takesomething you know or do and extract lessons for othersBecause Your SuccessIsMandatoryToday.comChange Your Mind - Change Your Life
  3. 3. Developing Stories When GrowingYour Online ContentBusiness LessonsMove on to your business and customers’ stories.What events are you attending?Are you working on an exciting project?Have you recently introduced a new product or service?Are you traveling somewhere , anywhere local, national orinternational ?Stories can be found everywhere, remember normal to youis exotic to someone else...Example: Check out Liz Lynch who has traveled and madean art of story telling from local hotels in her home town tolocations overseas and everywhere she goes.Because Your SuccessIsMandatoryToday.comChange Your Mind - Change Your Life
  4. 4. Developing Stories When GrowingYour Online ContentAnd why will people care?When you relate real life examples and tell stories of actualsituations they can relate to, they come to see you as oneof them.Think of last time you entered a store. We all like doingbusiness with people we know, like and trust.So find situations and or characters that you and youraudience can resonate with. Help folks learn how to dosomething and these stories will be the ones people wantto hear.Check out the examples with you and without yourself onscreen.Because Your SuccessIsMandatoryToday.comChange Your Mind - Change Your Life
  5. 5. Developing Stories When GrowingYour Online Content2. Get your company values acrossWhat is your brand and company about?Do you pride yourself on excellent customer service?Are you innovative, quirky, fun or you just really believe thatyour products or services are great?Define what makes your company great, work out how youare least like the competition and tell that story.Because Your SuccessIsMandatoryToday.comChange Your Mind - Change Your Lifehttp://successismandatorytoday.com/category/branding-online/
  6. 6. Developing Stories When GrowingYour Online Content3. Make Your Stories Come AliveStick to the Basics. Have a beginning, middle and end.In the beginning set up your story; who, what, why,where, when;In the middle present a conflict or dilemma,In the end, provide a happy-ever-after or lessonslearned solution.Provoke an emotional reaction. Make the listener share thepains your customers were experiencing,Illustrate how your product or service will make their life lessstressful, lovelier, more luxurious, and get this acrossthrough your story.Because Your SuccessIsMandatoryToday.comChange Your Mind - Change Your Life
  7. 7. Developing Stories When GrowingYour Online Content4. Use the appropriate and relevant formatMake your stories relevant to your business goals.Make them engaging by being earnest in your delivery.Make them easily digestible – small and bitesize for our shortattention span world.Since you know that content is king, you need to plan out howyou want your content to play out across your channels.A story that’s right for Facebook (short and sweet) isn’t thesame as a comment for Twitter (140 Characters) versussay story on Hubspot (Case Study)And remember stories don’t have to be words; pictures, videos,infographics are all great ways ways to deliver stories.Because Your SuccessIsMandatoryToday.comChange Your Mind - Change Your Life
  8. 8. Developing Stories When GrowingYour Online ContentShow success though associationEven though you are the story teller and its your story,supplant your channel with “like stories” of “ experts”who have similar stories or situations.This gives additional credibility to what your businessoffers and presents to your potential and currentcustomers.Especially great strategy when starting out as it showsthey did it, you re doing it and therefore you are on theroad to success to.Example: Create a lessons learned from the experts thatsupport your position and type of content.Because Your SuccessIsMandatoryToday.comChange Your Mind - Change Your Life
  9. 9. Developing Stories When GrowingYour Online ContentDevelop content that is shareable byyour audience.Remember you want folks to share your content with theirfriends and circles.You may know and love the technical specs of your product orbusiness service. But customers are looking and seekingout benefits they can use today.Make your stories easy to share across multiple channels bydemonstrating the impact your product or service has onreal lives and your good stories will speak for themselves.Because Your SuccessIsMandatoryToday.comChange Your Mind - Change Your Life
  10. 10. Developing Stories When GrowingYour Online ContentDevelop a hook and give people a reason to come back.Consider the end state and the technology available to help yougrow your listener base.teasers, “watch this space,”“see the sneak preview,”“like this page to find out more”.And remember when people come back for more they need tofind more stories.Meaningful, consistent content across multiple channels, willgive people a reason to return again and again.Because Your SuccessIsMandatoryToday.comChange Your Mind - Change Your Life5. Tell Part of the Story and Leave Them Wanting More
  11. 11. Developing Stories When GrowingYour Online ContentIn today’s wold where multimedia content is the standard,people expect to be entertained.In this social marketing marketing type of environment, storieshave become an essential part of developing valuablecontent that engages your consumers.Give them multiple ways to enjoy your brand story, and you’llfind yourself moving closer to achieving your brandmarketing goals.As with all content development efforts your goal is to surroundyour consumers with stories that enhance your brand andenables them to interact with your business. This will makethem comfortable coming back again and gain.So what are you waiting for, its time to take action and go tellyour story.Because Your SuccessIsMandatoryToday.comChange Your Mind - Change Your Life
  12. 12. Developing Stories BrandYour BusinessAndGrow Your Business OnlineTodayBecause Your SuccessIsMandatoryToday.comChange Negative Thoughts To PositiveChange Your Mind - Change Your Lifehttp://successismandatorytoday.com/category/branding-online

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