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Presentation to the Advertising & Marketing Summit - May 2005
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Taking Online Marketing To The Customer
1.
taking online marketing
to the customer getting your customers to interact, and to return to you, again and again Thom Poole Head of Portal Customer Interaction © Thom Poole 2005 Advertising & Marketing Summit 2005
2.
taking online marketing
to the customer getting your customers to interact, and to return to you, again and again Thom Poole May 2005 © Thom Poole 2005 Advertising & Marketing Summit 2005
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
trust lifecycle Poole
(2005) adapted from Reynolds (2000)
19.
asymmetric information flow
Spremann, 2001
20.
21.
growth opportunities existing
products new products existing markets new markets market penetration product development market development diversification From Ansoff, 1957 entering the online market building an online market be different
22.
23.
24.
summary 7 ©
Thom Poole 2005
25.
26.
Thom Poole Head
of Portal Customer Interaction [email_address] taking online marketing to the customer thank you © Thom Poole 2005