Little Victories in Startup Land - RockPaperStartups edition

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Presented at RockPaperStartups on July 19, 2013. Advice for getting through the long (often 5+ years!) journey of running your business. Specifically: distribution, building relationships, thought leadership, and being a giver.

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Little Victories in Startup Land - RockPaperStartups edition

  1. 1. Startup Land in Little Victories
  2. 2. @technotheory
  3. 3. YEARS
  4. 4. YEARS
  5. 5. Startup Land Reality Little Victories Tricks for the Journey
  6. 6. Reality
  7. 7. Darkroom Steply Labelbox ActionCam
  8. 8. 2003 2009ANGEL INVESTMENT
  9. 9. YEARS 2003 2009ANGEL INVESTMENT
  10. 10. 2006 2012 MAY
  11. 11. YEARS 2006 2012 FEB MAR
  12. 12. 2006 JUN 2013
  13. 13. 2009 10K users JAN 2011
  14. 14. YEARS 2009 JUN 2013 10K users JAN 2011 48.7M users
  15. 15. 2007 12M blogs JAN 2011
  16. 16. YEARS MAY 2013 12M blogs JAN 2011 108M blogs 2007
  17. 17. Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11
  18. 18. Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11
  19. 19. AND GET FUNDED
  20. 20. $10M+
  21. 21. $100M+
  22. 22. Oops! Something failed!
  23. 23. Little Victories
  24. 24. Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12
  25. 25. Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12
  26. 26. Flickr Photo: joncandy
  27. 27. SUCCESS IS…
  28. 28. FOR YOUR SUCCESS IS…
  29. 29. Tricks for the Journey
  30. 30. Tricks for the Journey FIND THE RIGHT PEOPLE
  31. 31. Flickr Photo: allison_dc
  32. 32. Flickr Photo: allison_dc
  33. 33. Flickr Photo: allison_dc
  34. 34. Tricks for the Journey RELATIONSHIP MARKETING
  35. 35. IT’S NOT ABOUT YOU Host a Panel (don't just talk) Organize a Dinner Party Host an Event Flickr Photo: Pierofix
  36. 36. STAY IN TOUCH… (by being helpful) Send links or tips Offer news from time to time Ask for advice Photo: Evomail
  37. 37. REAL TIME (every 3–6 months) Coffee/Lunch /Beer Skype/Hangout (call, if no video) Invite to an event/party
  38. 38. Tricks for the Journey DISTRIBUTION
  39. 39. MarketingvsDistribution
  40. 40. MARKETING DISTRIBUTION Marketplace Affiliate Reseller Example They Get Paid Upfront Conversion* Conversion Conversion + Renewal Customer Support You You You Reseller Customer Relationship You You* You Reseller Setup Involved Your Control
  41. 41. http://bit.ly/piratesnew if Marketing…
  42. 42. if Distribution…
  43. 43. A M J J A S O N D J F
  44. 44. thank you :) Jared Goralnick

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