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The ROI Of Social Media (delivered to GBTC, Feb 2008)

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This is Jared Goralnick's panelist presentation from the Greater Baltimore Technology Council's Meet the Members event on Feb 12, 2008, titled "The ROI of Social Media"

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The ROI Of Social Media (delivered to GBTC, Feb 2008)

  1. 1. The ROI of Social Media GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008
  2. 2. <ul><ul><li>Participation / Online Discussion </li></ul></ul><ul><ul><li>Content / Niche Blogging </li></ul></ul><ul><ul><li>Reputation / Online Presence </li></ul></ul><ul><ul><li>Words of Wisdom </li></ul></ul>SET and Social Media February, 2008 GREATER BALTIMORE TECHNOLOGY COUNCIL
  3. 3. Participation / Online Discussion <ul><ul><li>Google Alerts for relevant topics </li></ul></ul><ul><ul><li>RSS for relevant bloggers </li></ul></ul><ul><ul><li>Google Groups & social networks for general discussion </li></ul></ul><ul><ul><li>Taking online to in-person </li></ul></ul><ul><ul><li>Donated a spreadsheet to 4-Hour Workweek </li></ul></ul><ul><ul><li>Stay informed! </li></ul></ul><ul><ul><li>Found numerous developers, designers </li></ul></ul><ul><ul><li>Relationships with experts & thought-leaders </li></ul></ul>GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008
  4. 4. Content / Niche Blogging <ul><ul><li>Technotheory.com blog </li></ul></ul><ul><ul><li>Writing for my audience, not about my company </li></ul></ul><ul><ul><li>Keeps people interested </li></ul></ul><ul><ul><li>Qualifies leads </li></ul></ul><ul><ul><li>Builds reputation </li></ul></ul>GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008
  5. 5. Reputation / Online Presence <ul><ul><li>Profiles: Facebook, LinkedIn </li></ul></ul><ul><ul><li>Respectworthy Design </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Removes need for referrals and testimonials </li></ul></ul><ul><ul><li>Nearly daily internet leads </li></ul></ul>GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008
  6. 6. Words of Wisdom <ul><ul><li>Research. RSS. Alerts </li></ul></ul><ul><ul><li>Build your profiles </li></ul></ul><ul><ul><li>Advice from the inside </li></ul></ul><ul><ul><li>Connect your properties </li></ul></ul><ul><ul><li>Other tools for the trade: </li></ul></ul><ul><ul><ul><li>Skype / video, podcast / iPod integration </li></ul></ul></ul><ul><ul><li>Google The Buzz Bin and Chris Brogan for solid advice </li></ul></ul>GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008

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