Everyday advocacy and beyond

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Everyday advocacy and beyond

  1. 1. everyday advocacy and beyond flickr: Nancy Dowd Carolyn Foote Westlake High School Library
  2. 2. What defines your library? flickr telstar logistics flickr: telstar logistics
  3. 3. Library branding
  4. 4. Create a presence <ul><li>in your school </li></ul>flickr: Lester Public Library
  5. 5. <ul><li>on your website </li></ul>Create a presence
  6. 6. Create a presence <ul><li>show, not tell </li></ul>
  7. 7. Create a presence <ul><li>on social networks </li></ul>
  8. 8. Create a presence <ul><li>in district channels </li></ul>http://www.eaneslibraries.edublogs.org
  9. 9. Create a communication network
  10. 10. Network with local businesses
  11. 11. Tell your library’s story <ul><li>Collecting data http://www.mls.lib.il.us/ennounce/2010/04_03/schoollibrariesvalue.asp </li></ul>
  12. 12. Tell your library’s story <ul><li>Local networks </li></ul><ul><li>to your principal/headmaster </li></ul><ul><li>to your teachers </li></ul><ul><li>in the community </li></ul><ul><li>in your political organizations </li></ul><ul><li>even in email (signatures) </li></ul>technolibrary http://animoto.com/play/rwQEqz5YhZN65wRAQEoi4g
  13. 13. Made to Stick by Chip and Dan Heath <ul><li>Simple </li></ul><ul><li>Unexpected </li></ul><ul><li>Concrete </li></ul><ul><li>Credible </li></ul><ul><li>Emotional </li></ul><ul><li>Stories </li></ul>http://incentive-intelligence.typepad.com/incentive_intelligence/2007/02/sticky.html
  14. 14. Advocating during a crisis <ul><li>consult the professional (ALA, AASL, ASLA, CLA) materials </li></ul>
  15. 15. look for models <ul><li>New Jersey, Spokane Moms, Save Our Libraries, etc. </li></ul>http://www.schoollibraryjournal.com/article/CA6590045.html
  16. 16. <ul><li>strategize </li></ul><ul><li>quantify </li></ul><ul><li>demonstrate </li></ul>Understand and plan <ul><li>OCLC/Webjunction </li></ul>
  17. 17. Strategize <ul><li>Standards and Mission Statements </li></ul>Flickr: Woodlawn School
  18. 18. Strategize <ul><li>What do your stakeholders value? What do your decision makers value? </li></ul>flickr: Tony Crider
  19. 19. Quantify and demonstrate flickr: Nancy Dowd
  20. 20. Maximize resources <ul><li>social media </li></ul><ul><li>listservs </li></ul><ul><li>public forums </li></ul><ul><li>parent volunteers </li></ul><ul><li>professional organizations </li></ul>flickr: kevinspencer
  21. 21. “The v8” http://www.toddmckimmey.com/?p=1286
  22. 22. Resources <ul><li>Making a case for advocacy (article and links) http://www.schoollibraryjournal.com/slj/printissuecurrentissue/885802-427/everyday_advocacy_making_a_case.html.csp </li></ul><ul><li>Library Associations </li></ul><ul><ul><li>Canadian http://www.cla.ca/ Australian http://www.asla.org.au / American http://www.ala.org / </li></ul></ul>
  23. 23. Carolyn Foote Westlake High School Library Austin Texas www.futura.edublogs.org www.futura.edublogs.org www.futura.edublogs.org www.futura.edublogs.org www.futura.edublogs.org

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