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Make Twitter work for you

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Are you on Twitter but want to use it more effectively? In this session co-organiser of Manchester Social Media Café Josh R (@technicalfault) gave you the advice and tips you need to get the most out of the popular platform.

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Make Twitter work for you

  1. 1. Make Twitter work for you you @technicalfault Make Twitter work for with28/02/2012  
  2. 2. Aims•  Outline brief history + context•  Tips for growing your Twitter following•  How to search Twitter effectively•  Useful apps and tools for managing Twitter•  Answering your questions Make Twitter work for you 28/02/2012  
  3. 3. Learning outcomes•  Able to track and grow your Twitter numbers•  Understand effective tweets and measurement•  Effectively search Twitter for topics + hashtags•  Understand Twitter tools for managing followers•  Manage and create useful lists Make Twitter work for you 28/02/2012  
  4. 4. What is Twitter?•  Short messages, shared with friends and beyond•  Created in March 2006 (6 years old)•  300 million users (smaller than Facebook) 1.6 billion search queries per day•  Invented for small groups to communicate•  Exploded in use after 2007 SxSW festival Make Twitter work for you 28/02/2012  
  5. 5. Modern screenshot of the first tweet Make Twitter work for you28/02/2012  
  6. 6. Central tenets for effectivetweeting Adapted from Antony Mayfield, iCrossing What is Social Media? Make Twitter work for you28/02/2012  
  7. 7. Participation Make Twitter work for you28/02/2012  
  8. 8. Openness Make Twitter work for you open exchange of “At Twitter, we believe that the28/02/2012   information can have a positive global impact”
  9. 9. Conversation Make Twitter work for you28/02/2012  
  10. 10. Community Make Twitter work for you28/02/2012  
  11. 11. Connectedness Make Twitter work for you28/02/2012  
  12. 12. Effective tweets:•  Write tweets between 120-130 characters•  Place links ~25% of the way through•  Tweet your links at a slower pace (Buffer)•  Choose the right words and phrases•  Experiment using the paper.li system•  Use action words: more verbs, fewer nouns•  Tweet on the weekends•  Tweet later in the day Dan Zarrella, Hubspot How to: Get more clicks on Twitter http://danzarrella.com/infographic-how- to-get-more-clicks-on-twitter.html Make Twitter work for you 28/02/2012  
  13. 13. Tools to judge effectiveness•  Use a link-shortening tool like bit.ly Long web addresses can be made shorter and the number of clicks and shares can be estimated•  Monitor flow using TweetReach The crude ‘reach’ of your tweet can be estimated which can provide headline figures for impact Make Twitter work for you 28/02/2012  
  14. 14. Tools to judge effectiveness•  Sign-up with Favstar.fm Track favourites and re-tweets per tweet•  Link to Google Analytics using the URL builder Building links to your website through the URL builder lets you track clicks in Google Analytics – useful for integrated multi-channel campaigns Make Twitter work for you 28/02/2012  
  15. 15. How to track your followers•  Twitter Grader: http://twitter.grader.com Monitor trends in followings + compare to local users. Find top-lists of cities and countries.•  SocialToo.com: http://socialtoo.com Receive summaries of the impact of your tweets on new followers or unfollows – though imprecise Make Twitter work for you 28/02/2012  
  16. 16. Searching Twitter•  Official Twitter search: http://search.twitter.com Identify ‘top’ tweets for topics•  Bing Social: http://www.bing.com/social Identify ‘most relevant’ tweets•  You can search any words, not just a hashtag. Hashtags are useful for events + tracking rarely for casual tweets Make Twitter work for you 28/02/2012  
  17. 17. Useful Twitter apps•  Dump Twitter.com and the official Twitter apps! UI seems more geared to advertisers than users•  Key apps I find useful include: TweetBot for iPhone (video) Echofon for Mac: http://echofon.com•  Both allow use of lists as primary timeline Make Twitter work for you 28/02/2012  
  18. 18. Useful Twitter apps•  Also recommended apps for other platforms: Echofon for Windows (and Firefox) MetroTwit for Windows: http://metrotwit.com TweakDeck for Android•  Also, the old version of TweetDeck is highly customisable – find by searching! Make Twitter work for you 28/02/2012  
  19. 19. Useful Twitter apps•  Buffer: http://bufferapp.com Set your tweets to be sent automatically throughout the day – works on mobile + desktop•  TwitCleaner: http://thetwitcleaner.com Helps you tidy up who you’re following by analysing their accounts and making suggestions Make Twitter work for you 28/02/2012  
  20. 20. Twitter lists•  Lists are a way of selecting and organising (‘curating’) Twitter followers•  They can be public or private to a user•  You can subscribe to other people’s public lists – useful way to discover tweeters in particular interest groups, e.g. journalists, experts or for fun Make Twitter work for you 28/02/2012  
  21. 21. Using Twitter lists•  You can add anyone to a list you create•  Certain apps will allow you to constantly monitor what members of that list are saying•  Useful to monitor influencers, decision-makers, news feeds or competitors!•  I use lists to manage by vast following numbers Make Twitter work for you 28/02/2012  
  22. 22. Creating Twitter lists•  Twitter lists can be created at Twitter.com or through apps like TweetBot, TweetDeck etc•  Twitilist: http://twitilist.com/ Useful web-based tool to create Twitter lists through ‘drag-and-drop’ Make Twitter work for you 28/02/2012  
  23. 23. Learning outcomes•  Able to track and grow your Twitter numbers•  Understand effective tweets and measurement•  Effectively search Twitter for topics + hashtags•  Understand Twitter tools for managing followers•  Manage and create useful lists Make Twitter work for you 28/02/2012  
  24. 24. Acknowledgements•  Anthony Mayfield, iCrossing •  http://icrossing.com/ebooks •  Content licensed under Creative Commons Attribution- NoDerivs 2.5•  Images from Flickr and Stockexchange. See notes view for links and credit. Make Twitter work for you 28/02/2012  

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