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Technavio’s market research analyst predicts the higher education learning analytics market in the US to grow at an impressive CAGR of around 26% by 2020. In the US, the growing significance of personalized learning will propel the implementation of learning analytics in the education system. Learning analytics tools recognize the study patterns of individual students and generate suggestions for self-directed learning. Learning analytics includes techniques such as semantic algorithms, the collaborative filtering model, and background analysis methods. With the introduction of such techniques, the faculty can structure the course in a manner where students can be engaged optimally and generate best performances.