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Market research analysts at Technavio predict that the global virtual reality (VR) in gaming market will grow steadily during the next four years and post a tremendous CAGR of more than 84% by 2020. This market research analysis identifies the increasing awareness of VR technology as one of the primary growth factors for this market. The virtual reality market is highly competitive and consists of major players including Samsung Electronics, Sony, and Google. The acquisition of the leading VR company Oculus by Facebook and Google’s investment in Magic Leap are some of the major developments in the market that increased the awareness of VR technology among consumers. A few smartphone manufacturers have also started offering VR headsets that can be integrated with their products. Additionally, companies such as The Coca-Cola Company and Nissan are adopting VR technology as a medium for marketing their products. This rise adoption across various industries will increase the awareness and acceptance of VR technology, which will, in turn, boost the adoption of virtual reality technology in the gaming market.