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Technavio’s market research analyst predicts the global music streaming market to grow at a CAGR of more than 13% by 2020. Subscription-based music streaming is gaining immense popularity in this market as the consumers are willing to pay for premium content and special services. This has propelled several service providers to deploy various strategies to ensure sustained growth including provision for advanced features such as curation and recommendations, bundling of services with mobile subscriptions, diversifying into in-car streaming, and embedding music streaming in social media. For instance, online music streaming applications such as Spotify, Soundcloud, and Wynk are integrated with social media platforms like Facebook so that users can share music and playlists with their friends.