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Technavio’s market research analysts predict the global mobile coupons market to grow steadily during the next four years and post a stupendous CAGR of more than 73% by 2020. This industry research report identifies higher redemption rates to be one of the major factors that will have a positive impact on the growth of the digital coupons market in the coming years. Mobile or cell phone coupons eliminate the need for long cycle times for designing, printing, and distributing and offer a much faster time to market. The rising sales of smartphones result in customers preferring discounts through their mobile devices in the coming years, which will, in turn, aid in the growth of small businesses. Also, the constant rise in the adoption of smartphones and tablets will fuel in-home digital purchases and the use of geo-targeted SMS coupons that offer high redemption rates to customers in close proximity to the stores.