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Globally, the concept of augmented reality (AR) has been gaining traction due to the recent rise in the number of mobile AR users. As a result, the global market for mobile AR is anticipated to witness profound growth and will grow at a CAGR of nearly 59% by 2020. The rising adoption of AR technology across the advertising sector is a major factor that results in this market’s impressive growth during the estimated period. AR advertisements are immersive and interesting, making them ideal for advertisers. AR responds to the customer’s requirements and displays content that matches their interests. With the help of AR, customers can obtain all the information about a product by pointing their smartphone at it in the store. Consequently, advertising agencies like BBDO, McCann Erickson, Leo Burnett, JWT, and other leading advertising agencies across the globe have started creating ads that are integrated with AR technology for their clients.