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Technavio’s research analyst predicts the global digital OOH market to grow at a CAGR of around 12% during the forecast period. Though, OOH is one of the oldest mediums of advertising; it became more flexible in the last decade with increased adoption of digital outdoor advertising. This is supporting growth in the global digital OOH market. The digital OOH media can deliver a brand's message continually across consumers of various demographics during their daily out-of-home activities.