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Market research analysts at Technavio have predicted that in terms of the number of units produced, the global automotive augmented reality market will grow steadily at a CAGR of almost 18% by 2020. This market research analysis identifies the increased use of HUDs (heads up display) in low and medium range cars in APAC as one of the primary drivers for the growth of this market. As it is the most affordable automobile segment, there is a constant demand for low and medium-range cars from the APAC and BRIC countries. Due to the need to avoid distractions that have drivers look away from the roads and the rapid rise in awareness about the safety of drivers and pedestrians, there has been an increase in the use of car HUD displays in low and medium range cars.