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Technavio’s market research analyst predicts the data center cooling market in Southeast Asia to grow at a CAGR of around 16% by 2020. Owing to the increasing incidences of power scarcity, several countries in Southeast Asia are developing data centers with the latest infrastructure which offer maximum infrastructure availability and support uninterrupted business operations. There is high demand for efficient cooling solutions that can provide adequate cooling at reduced costs while ensuring minimal power consumption. Free cooling technology is one of the latest technologies gaining grounds in the region as it uses external air to cool data centers and helps reduce power consumption.