AmeriCorps Technology Training


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This presentation provides an overview of how nonprofits can train staff and volunteers remotely using technology with a particular focus on the needs of AmeriCorps organizations

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AmeriCorps Technology Training

  1. 1. Andrew Sears Executive Director Utilizing Technology Tools to Deliver Effective Training
  2. 2. Outline <ul><li>Introduction to Internet Era Training </li></ul><ul><li>Video & Screen Sharing: live </li></ul><ul><li>Webcast Workshop: recorded </li></ul><ul><li>TechMission as a Best Practices Example </li></ul><ul><li>Web 2.0 Training </li></ul><ul><ul><li>Wikis, Blogs, Photo Sharing, Video Sharing, Social Networking & User Contributed Content </li></ul></ul><ul><li>Online Courses </li></ul>1 2 3 4 5 6
  3. 3. Broadcast Era Training One to Many Training We Train You 1
  4. 4. Telephone Era Training Two Way, One-to-One Training We Train You and You Give Us Feedback 1
  5. 5. Internet Era Training Member Member Member AmeriCorps Organization 1 Million+ Other Nonprofits 64 Million+ Volunteers Many to Many Training Everyone Trains Everyone 1 Billion Internet Users 1
  6. 6. Live Video & Screen Sharing <ul><li>Use Commercial Vendors ( link ) </li></ul><ul><ul><li>Adobe Acrobat Small Business: $400/year for up to 15 participants with free phone bridge </li></ul></ul><ul><ul><li>Readytalk: $45/year for 15 through TechSoup </li></ul></ul><ul><ul><li>WebEx: $50/month for 10 </li></ul></ul><ul><ul><li>Prices go way up for more participants </li></ul></ul><ul><li>Do audio through phones when possible for reliability </li></ul><ul><li>Provide Webcams at each site </li></ul>1 2
  7. 7. Webcast Workshop <ul><li>Webcast is a presentation with recorded audio (an sometimes video): link </li></ul><ul><li>Webcast Vendors </li></ul><ul><ul><li> Free (YouTube for presentations) </li></ul></ul><ul><ul><li>Adobe Captivate: $360 for nonprofits: adds video and quizzes </li></ul></ul><ul><li>Record trainings and synchronize audio with slides </li></ul>1 2 3
  8. 8. Best Practices Example Privately Funded 1 2 3 4
  9. 9. TechMission Online Websites <ul><li>Counterpart to & VolunteerMatch with brands that focus on: </li></ul><ul><ul><li>Black and Latino Communities & FBOs </li></ul></ul><ul><ul><li>67% of our sites are Black/Latino led organizations </li></ul></ul><ul><ul><li>65% of our Members have been people of color </li></ul></ul><ul><li>2.5 million unique visitors in 2009 projected </li></ul><ul><ul><li>Most visited web portal in the faith-based social services sector </li></ul></ul><ul><ul><li>Most visited web portal among Black and Latino nonprofit leaders and community organizers </li></ul></ul>1 2 3 4
  10. 10. Web 2.0 Training: Suggested Best Practices <ul><ul><li>“ Web 2.0” is a term for Wikis, Blogs, Photo Sharing, Video Sharing, Social Networking & User Contributed Content </li></ul></ul><ul><li>Make all training materials available online: audio & webcast </li></ul><ul><li>Require all members to provide documents and curriculum online through Wiki </li></ul><ul><li>Set up blogging program for members that addresses legal issues </li></ul><ul><li>Creative Commons license content (open source content) </li></ul>1 2 3 4 5
  11. 12. UrbanResource.Net Site Content <ul><li>Site Stats </li></ul><ul><ul><li>Registered Users: 32,861 </li></ul></ul><ul><ul><li>Total Pages in English: 59,735 </li></ul></ul><ul><ul><li>Languages Supported: 42 (computer translated) </li></ul></ul><ul><ul><li>Pages in Other Languages: 320,000+ </li></ul></ul><ul><li>Nonprofit Training Resources & Multimedia </li></ul><ul><ul><li>Wiki Articles: 8,442 </li></ul></ul><ul><ul><li>Videos: 1,593 </li></ul></ul><ul><ul><li>Audio Workshops: 1,278 </li></ul></ul><ul><ul><li>Photos: 2,158 </li></ul></ul><ul><ul><li>Blog Articles: 1,460 </li></ul></ul><ul><ul><li>Book Summaries: 3,422 </li></ul></ul>1 2 3 4 5
  12. 13. Site Content <ul><li>Nonprofit Resources </li></ul><ul><ul><li>Volunteer Opportunities: 5,007 </li></ul></ul><ul><ul><li>Volunteer Resumes: 16,733 </li></ul></ul><ul><ul><li>Organizations: 10,018 </li></ul></ul><ul><ul><li>Grants: 604 </li></ul></ul><ul><ul><li>Nonprofit Jobs: 1,187 </li></ul></ul><ul><ul><li>Nonprofit Consultants: 90 </li></ul></ul><ul><ul><li>Nonprofit Events: 106 </li></ul></ul>1 2 3 4 5
  13. 14. Sample Organizational Performance Measures <ul><li>Generate 10,000 pages of new content each year </li></ul><ul><ul><li>Have all member training available by webcast </li></ul></ul><ul><ul><li>Have all members post projects online </li></ul></ul><ul><li>Serve 2 million unique users with 10,000 new registered users </li></ul><ul><li>Match 5,000 volunteers through online sources </li></ul><ul><li>Track using analytics software </li></ul><ul><ul><li>Google Analytics is free </li></ul></ul>1 2 3 4 5
  14. 15. How to Get Started <ul><li>Invest in content management system </li></ul><ul><ul><li>Drupal, Joomla, or WordPress (blogs) </li></ul></ul><ul><ul><li>Research others at: www. cms </li></ul></ul><ul><ul><li>Alternative for small organizations is a hosted solution like using your own brand </li></ul></ul><ul><li>Hire Many More Tech Staff </li></ul><ul><ul><li>Have Members with a specialized focus on online volunteer recruitment </li></ul></ul>1 2 3 4 5
  15. 16. Business Model <ul><li>Give 90% of content away without registration </li></ul><ul><ul><li>Each page of content you create generates on average 4 clicks per month </li></ul></ul><ul><ul><li>Online recruitment ads cost about $.50/click, so each page of content worth $2.00 per month </li></ul></ul><ul><li>Require free registration for 10% of content </li></ul><ul><ul><li>Build E-mail list for recruiting members </li></ul></ul><ul><ul><li>3% of users register (value = $5 per contact) </li></ul></ul><ul><li>10,000 items of content per year generates an additional $240,000 of free web traffic and E-mail list worth $72,000 for recruitment </li></ul>1 2 3 4 5
  16. 17. City Vision College <ul><li>Currently provides 20 courses with 2 accredited bachelor degree programs </li></ul><ul><li>Goal is 250 enrollments in 2009 </li></ul><ul><li>Courses in Accounting, Fund Raising, Counseling, Operations, Addiction Studies </li></ul><ul><li>Provide as a optional benefit to Members </li></ul>1 2 3 4 5 6
  17. 18. Online Courses Best Practices <ul><li>Use a Course Management System </li></ul><ul><ul><li>Moodle & Sakai: open source </li></ul></ul><ul><ul><li>Blackboard: market leader pay </li></ul></ul><ul><li>Hire staff or contractor to develop course materials </li></ul><ul><li>Partner with College for Accreditation </li></ul><ul><ul><li>3 credit course generally needs 135 hours of reading, multimedia and assignments </li></ul></ul><ul><li>Offer online courses as a Member benefit as part of training program </li></ul>1 2 3 4 5 6
  18. 19. Recommended Reading <ul><li>Wikinomics: How Mass Collaboration Changes Everything </li></ul><ul><ul><li>By Don Tapscott & Anthony Williams </li></ul></ul><ul><ul><li>Written for non-techies </li></ul></ul><ul><li>Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns </li></ul><ul><ul><li>Clayton Christensen </li></ul></ul>1 2 3 4 5 6
  19. 20. For More Information <ul><li>This Presentation </li></ul><ul><ul><li> </li></ul></ul><ul><li>Visit: </li></ul><ul><ul><li> , </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Contact </li></ul><ul><ul><li>Andrew Sears, 617-282-9798 x101 or [email_address] </li></ul></ul>1 2 3 4 5 6