5 Trends in Technology for Missions for ICCM


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  • Executive Director of TechMission$2 million organization with about 15 staff and 50 full-time internsRun ChristianVolunteering.org, UrbanMinistry.org and City Vision CollegeMIT dot com, venture capital, then Christian technology
  • How many people are familiar with the concept of the long tail or read the book “The Long Tail” by the editor of Wired Magazine?Explain the long tail and explain why it will turn the world of Christian media upside down
  • 80/20 rule. That 80% of the profits come from 20% of the products. Shown in the blue line, which has a very steep dropThat is now changing with the Internet as shown in the black line where now 60% of profits come from 40% of the productsHuge implications on increasing content diversity and that has huge implications for missions
  • Control of media currently is almost all White and Western
  • The end result is that we should start getting used to viewing the world from another perspective. This map is more centered on the growth of Christianity. So how do we support this trend?
  • The largest barrier to the Gospel is not Bible TranslationThe largest barrier to the Gospel is literacy and lack of content in native languagesAs every mobile phone provides the ability to stream sermons, how can we help facility this growth?
  • Buzzwork: disruptive technologyWhat smartphones are doing to GPS, cameras, What the Internet did to travel agents, newspapers, long distance costInternet Telephony consortium at MIT
  • The biggest expert on disruptive inovation:Claton Christenson is now predicting the next major disruption will be in education: Disrupting ClassWhat is the cost of school were 100 times less
  • Edx: MIT & Harvard providing certificatesCoursera: StandfordCourse Hero: like YouTube for courses
  • App time overtook browserExplain vertical
  • Talking about the Christian Social Graph more generally: not just what TechMission is doingHow christiansThe Christian social graph is a social utility to connect Christians and resources. Similar to the Facebook Social graph, but more open and focused on mapping resources related to ChristiansIt will be how Christians contribute to the semantic web (Web 3.0). Will build on standards like RDF, Schema.org and Facebook Open Graph APIProvides a way to:Share data and code to avoid replicating each others workUse each other’s data to build apps and websitesMapping every need in the world to Christians with resources to meet that needThere have been hundreds of people try to build a Christian social network, and most have been unsuccessfulNot trying to build a Christian social networkI think to do that right, you would probably need $100 millionTrying to build tools that will take concrete steps toward connecting the Body of Christ globallyWill talk about this in more detail in my presentation on Thursday at 9:45
  • A globally connected church is what I’m calling the networked church.Church in 3 phases
  • Sunday morning is the most segregated hour in America
  • Be all things to all people vs. specialization
  • Move from a vertically integrated church to a modular networked churchDoes the local church have to be all things to all peopleMy local pastor can never compete for teaching with the podcasts I listen tooSpecialized small groupsCelebrate recovery, Student Groups, CrusadeLocal worship team cannot compete with global Christian recording studiosThings I can only get from my local churchWorshiping together/Sunday servicesBiblically mandated: SacramentsHolistic elementsIn some cases this will be better and in other cases it will be much worseBut it is what the trend is toward
  • Since eating of the tree of Knowledge of Good and Evil, Mankind has been increasing in its knowledge of Good and EvilThe real question is how do we maximize the strengths of this new model while offsetting the weaknessesThat will be the struggle of the next few generations
  • 5 Trends in Technology for Missions for ICCM

    1. 1. 5 Trends forTechnology in Missions Andrew Sears Executive Director
    2. 2. Trend 1: The Long Tail WillTurn the World of Christian Media Upside Down
    3. 3. Effect of the Long Tail: 80/20 RuleBecomes the 60/40 Rule Before the Internet: 80% of profit comes from 20% of products After the Internet: 60% of profit comes from 40% of products = increased content diversity
    4. 4. Effects of the Long Tail & Missions Long Tail Increases Diversity of Videos ◦ Blockbuster Video: 80% of rentals are recent “blockbusters,” only carry 75 documentaries ◦ Netflix: 30% of rentals are “blockbusters” and carry 1,180 documentaries ◦ Amazon: carries 17,061 documentaries (of a possible 40,000) Long Tail of Search Terms (TechMission Websites) ◦ Top 500 search terms provide 19.5% of visitors ◦ 604,916 search terms provide 80.5% of visitors Missions Implication ◦ Non-Western culture voices are almost entirely on the long tail. ◦ The Internet extends the long tail. It decreases the proportion controlled by big media from 80% to around 60% which gives more room for non-Western voices. ◦ Open strategy maximizes visibility of non-Western voices.
    5. 5. `Source: International Bulletin of Missionary Research, January 2005. David B. Barrett & Todd M. Johnson.http://www.globalchristianity.org/resources.htm
    6. 6. Trend 2: Mobile Technology Will Make Every Sermon Available to Every Person
    7. 7. Mobile Projections 2012 number of mobile-connected devices exceeds the number of people on earth 2015: ◦ 1 billion smartphones shipping annually ◦ 60% of data will be outside of Europe & North America ◦ All parts of the world will have average speed > 1 Mbps ◦ Market share 2015: 43.8% android, 16.9% iOS, 20.3% Windows (Android market share likely to be double that in developing countries) 2016 there will be 1.4 mobile devices per capita (10 billion)
    8. 8. Importance of Audio & VideoIn Access to the Word GloballySource: http://www.wycliffe.org/about/statistics.aspxhttp://www.lausanne.org/en/blog/1779-the-70-orality-and-the-mission-of-the-church.html
    9. 9. Trend 3: Disruptive Technology in Education Will Transform Christian Education
    10. 10. Characteristics of Disruptive Education Cost is orders of magnitude cheaper than traditional methods Provides alternative credentials ◦ Credit by examination with standardized tests ◦ Certificates rather than degrees ◦ Denominational ordinations Typically starts at lower end and gradually improves quality ◦ Freshman & Sophomore courses
    11. 11. Examples of Disruptive Education Secular Examples ◦ StraighterLine.com: freshman year for $999 ◦ Edx, Coursera, Course Hero, iTunesU, Khan Academy, Lynda.com ◦ CLEP, AP Courses, ACE Christian Examples ◦ Global University: largest ministry school in the world with over 400,000 students ◦ CityVision.edu ◦ KnowledgeElements.com ◦ UrbanMinistry.org
    12. 12. Need for Low Cost Christian Education Only 6.7% of people globally have college degrees compared to 40% in the USA ◦ Majority of Christian growth is in developing countries where Christian leaders are lacking education Education (like missions) is most effective when it taught in the students culture and languageTechnology innovation will enable ubiquitous,low-cost Christian education globally
    13. 13. Trend 4: The Semantice Web& the Christian Social Graphwill Help Connect the Global Body of Christ For More Info Visit: http://www.slideshare.net/techmission/christian-social-graph-v2 http://www.slideshare.net/techmission/nonprofit-social-graph
    14. 14. App Traffic Growing beyond Browser Traffic Note: Includes all web (desktop and mobile)
    15. 15. The Need for the Semantic Web:What are the Online Megatrends? Browser traffic App Traffic General Search Vertical Search Proliferation of Open, Standardized Closed Datasets/APIs Machine Readable DataAll of these trends call for more standardizedAPIs and linked datasets = Semantic Web
    16. 16. Examples of Semantic Web & Vertical Search
    17. 17. Christian Social Graph Volunteer Opportunities 10,000 TechMission’s Funders & Grants Jobs 6,000 Initial Focus Organizations Content 15,000 Christian Social Graph Groups & Churches Events Classified People Listing
    18. 18. Trend 5: The “Networked Church” will Transform the Global Church
    19. 19. Architecture of Catholic Church  Mainframe Era  Hub/Spoke Architecture  One Hierarchy  Centralized Pope  Monolithic  Strength: addressing problems requiring centralized approach  Problems Hub/Spoke Architecture ◦ The Pope is not Jesus ◦ Single point of failure ◦ Lack of competition
    20. 20. Architecture of Protestant Church  Pre-Internet Computers & LANs  Disconnected/No Interconnection  Atomized  No hierarchy or denominational hierarchy  Problems ◦ The Body of Christ should not be atomized and disconnected Isolated Networks ◦ Week in addressing (denominations & churches) problems requiring a centralized approach
    21. 21. Networked, Modular Church  Complex organic interconnection  Uses strengths of both centralized and distributed architectures  Modular  Increased specialization Internet Architecture From: NetDimes.org
    22. 22. Trend Toward Specialization:Growth of the Parachurch (in Billions) $600 66% $500 $400 $300 62% $200 60% $100 $- 1800 1900 1970 2000 2007 2025 Parachurch $0 $1 $20 $162 $230 $570 Church $1 $7 $50 $108 $140 $300Source: International Bulletin of Missionary Research, January 2005. David B. Barrett & Todd M. Johnson.http://www.globalchristianity.org/resources.htm
    23. 23. Modular Transformation of Computer Industry Source: Only the Paranoid Survive, Andy Grove
    24. 24. Modular Transformation of the Church Virtually Integrated Church Modular Church Sacraments Local Local Local Local LocalSacraments Church Church Church Church Church Sunday Service Local Local Local Local LocalSunday Service Church Church Church Church Church Small Group Local 12 Step StudentSmall Group Church Groups Groups MeetupsTeaching Teaching Local Christian Megachurch Christian Church Literature Streaming Radio/TVAccountability Accountability Local Accountability Denomination Church Partners Structures Local Local Local Local Church Church Church Church
    25. 25. Potential Strengths & Weaknesses ofthe Networked Church Strength Weakness Many options/connections Shallow relationships Growth in diversity Growth in deviance More information More temptation Individual Capacity for Good Individual Capacity for Evil Less global poverty More domestic inequality Decreased autocracy Decreased accountability Megachurch network growth Wal-Mart Effect on Churches Viral church growth Viral cults Increased Specialization Holistic church decrease
    26. 26. 5 Trends for Technology in Missions1. The Long Tail will Turn the World of Christian Media Upside Down2. Mobile Technology Will Make Every Sermon Available to Every Person3. Disruptive Technology in Education Will Transform Christian Education4. Christian Social Graph will help Connect the Global Body of Christ5. The Networked Church will transform the global Church
    27. 27. Appendix
    28. 28. App Traffic Growing beyond Browser Traffic Note: Includes all web (desktop and mobile)
    29. 29. Key Tech Trends for Missions Western Media Self-Published SermonsFeature Phones Smartphones Pages Audio/Video
    30. 30. Christian Social Graph Vision What if every Christian could connect with the needs and resources to maximize their calling on earth? ◦ Missions: Mapping every need in the world to Christians with resources to meet that need ◦ Discipleship: Mapping every Christian with resources they need for growth ◦ Helping Christians meet the needs of non- Christians Why do thousands of people have this same vision? ◦ It’s something that God is doing
    31. 31. Examples of Resources Needed Christian Social Network: $100 million Christian Social Graph: $100 million ◦ Global Church Directory: $50 million ◦ Global Parachurch Directory: $10 million ◦ Global Volunteer/Missions Directory: $10 million Christian Wikipedia: $10 million Christian YouTube: $10-50 million Christian TED Talks: $10-50 millionHow do you build a $100 project when youonly have a few million dollars?
    32. 32. Examples of Semantic Web & Vertical Search
    33. 33. What is the Semantic Web? AKA Web 3.0Semantic Web is an Initiative of World Wide Web Consortiumfor providing common formats for web data.It is led by Tim Berners-Lee, the inventor of the World Wide Web.Aggregators: Thousands of Christian Websites and Applications API Terms of Use ContractsSparql endpoints: Christian Social GraphSchema.org: churches, organizations,job postings, events, volunteer opportunities RDF: data sharing format in XML
    34. 34. The Long Tail , Mobile & Missions What if every sermon from every part of the world could be published online? ◦ Most cultures globally are visual and auditory: story telling cultures What if the distribution of Christian media publishing reflected the demographics of Christians ◦ Paul’s Vision of Missions: Be a Jew to the Jew and a Greek to the Greek What if every person could hear all the sermons globally from their own language and culture?
    35. 35. App Traffic Growing beyond Browser Traffic Note: Includes all web (desktop and mobile)