Halfmoon YogaHalfmoon Yoga
B•B•Q
Low Risk, High Returns
A marketing framework for startups
© 2014
Small Business Evangelist, Constant Contact
2
Tamsin Fox-Davies
ConstantContact.com/TamsinsTips
Facebook.com/SmallBizMarke...
3
Grow with Constant Contact
Get results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
...
Marketing
You have an advantage
You can be your authentic self
5
marketing
Marketing
At its core, marketing is about
eliciting a physical and measureable
response
6
Marketing
Marketing has changed.
Find
Marketing then. Marketing now.
Convert
Keep
7
Marketing
Engagement is the new word of mouth
8
Marketing
ENTICE to
stay in touch
ENGAGE
People
Engagement
drives SOCIAL
VISIBILITY
Provide a “Wow!”
EXPERIENCE
9
4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
...
10
4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making...
11
4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making...
Engagement
marketing
List growth &
management
Loyalty
Permission
CAN-SPAM
compliance
THANK
YOU
Bonus
Of fer!
12
4 Pillars
...
Results &
reporting
Analytics –
“so what?”
Adjustment
and iteration
Hypothesis
testing
Newsletters &
Announcements
Feedbac...
14
4 Pillars
Getting Found &
Discoverability
Engage &
Nurture
Relationships
Campaigns That
Drive Action
Analytics &
Making...
15
Next steps
Start where you are
And where your customers and
relationships are.
SAVE!
Halfmoon YogaHalfmoon Yoga
B•B•Q
Get started today…
www.ConstantContact.com
60-day free trial
Want more help?
www.Constant...
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Low risk, high return marketing for startups by tamsin fox davies at guru program spring 2014

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Tamsin is Constant Contact’s educational marketing expert in the UK. Tamsin has more than 10 years experience supporting small business, with a background in small business marketing and development. She is a published author, and also writes for the Constant Contact blog, Women Unlimited, and other national and regional outlets. She sits on the board of the Association of UK Business Mentors, and founded the Entrepreneurs’ Finishing School.

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Low risk, high return marketing for startups by tamsin fox davies at guru program spring 2014

  1. 1. Halfmoon YogaHalfmoon Yoga B•B•Q Low Risk, High Returns A marketing framework for startups © 2014
  2. 2. Small Business Evangelist, Constant Contact 2 Tamsin Fox-Davies ConstantContact.com/TamsinsTips Facebook.com/SmallBizMarketingMentor @TamsinFD
  3. 3. 3 Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Offers & Promotions Events & Registrations Newsletters & Announcements Feedback & Surveys
  4. 4. Marketing You have an advantage You can be your authentic self
  5. 5. 5 marketing Marketing At its core, marketing is about eliciting a physical and measureable response
  6. 6. 6 Marketing Marketing has changed. Find Marketing then. Marketing now. Convert Keep
  7. 7. 7 Marketing Engagement is the new word of mouth
  8. 8. 8 Marketing ENTICE to stay in touch ENGAGE People Engagement drives SOCIAL VISIBILITY Provide a “Wow!” EXPERIENCE
  9. 9. 9 4 Pillars Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions
  10. 10. 10 4 Pillars Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions Mobile Search & SEO Social Listings
  11. 11. 11 4 Pillars Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions Engagement marketing List growth & management Loyalty Permission non-SPAM best practices THANK YOU Bonus Of fer! Mobile Search & SEO Social Listings
  12. 12. Engagement marketing List growth & management Loyalty Permission CAN-SPAM compliance THANK YOU Bonus Of fer! 12 4 Pillars Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registration Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions Mobile Search & SEO Social Listings
  13. 13. Results & reporting Analytics – “so what?” Adjustment and iteration Hypothesis testing Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registration Engagement marketing List growth & management Loyalty Permission CAN-SPAM compliance THANK YOU Bonus Of fer! 13 4 Pillars Getting Found & Discoverability Engage & Nurture Relationships Campaigns That Drive Action Analytics & Making Decisions ? Mobile Search & SEO Social Listings
  14. 14. 14 4 Pillars Getting Found & Discoverability Engage & Nurture Relationships Campaigns That Drive Action Analytics & Making Decisions Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registration Engagement marketing List growth & management Loyalty Permission non-SPAM best practices THANK YOU Bonus Of fer! Results & reporting Analytics – “so what?” Adjustment and iteration Hypothesis testing? Mobile Search & SEO Social Listings
  15. 15. 15 Next steps Start where you are And where your customers and relationships are. SAVE!
  16. 16. Halfmoon YogaHalfmoon Yoga B•B•Q Get started today… www.ConstantContact.com 60-day free trial Want more help? www.ConstantContact.com/TamsinsTips Get my tips & resources… © 2014

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