My worst PR approaches Mr Claire Landon Hour-long phone call with an microchip engineer “I just wanted to let you know tha...
How I would like to beapproached by PRs Know me Get straight to the point. Speak in plain English. Prepare an elevator pit...
How your PR can dovetailwith my day Breakfast meetings Send relevant press releases Consider your timing Take a journalist...
How to approach aselection of publications Mergermarket The Economist Guardian Wired Financial Times Techcrunch
Remember…  …to think creatively!!
QUESTIONS??
THANK YOU!
Claire Landon - How startups can connect with journalists
Claire Landon - How startups can connect with journalists
Claire Landon - How startups can connect with journalists
Claire Landon - How startups can connect with journalists
Claire Landon - How startups can connect with journalists
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Claire Landon - How startups can connect with journalists

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Claire Landon - How startups can connect with journalists

  1. 1. My worst PR approaches Mr Claire Landon Hour-long phone call with an microchip engineer “I just wanted to let you know that in a couple of weeks, there is going to be a big story - I can’t tell you who or what it involves, but I wanted to gauge your interest” UK Heart Association Boring topic with no hook Failure to use BCC
  2. 2. How I would like to beapproached by PRs Know me Get straight to the point. Speak in plain English. Prepare an elevator pitch Send a good quote Follow up with a phone call Ask for a forward features list Make events worthwhile
  3. 3. How your PR can dovetailwith my day Breakfast meetings Send relevant press releases Consider your timing Take a journalist to lunch Coffee, coffee, coffee Drinks
  4. 4. How to approach aselection of publications Mergermarket The Economist Guardian Wired Financial Times Techcrunch
  5. 5. Remember… …to think creatively!!
  6. 6. QUESTIONS??
  7. 7. THANK YOU!

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