Chris gibbs

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Chris gibbs

  1. 1. Getting it Right How to build a PR programme in 3 steps
  2. 2. Chris Gibbs (@chrismgibbs)Account Director, Waggener Edstrom13+ years experience in corp & consumer technology PRGlobal lead for Microsoft Windows 8 and Windows PhoneBrand experience:Activision, Adobe, BT, Hitachi, Microsoft, Monster, Philips, ToshibaStart-up experience in second screen advertising, green IT, mobile apps, biofuels & with Business Link 3
  3. 3. AgendaThe BrandResearch & DiscoveryInsights into Strategy 4
  4. 4. MarketAudience Strategic Brand insights Product
  5. 5. INSIGHTS STRATEGY

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