You built it, they came…now what?Michael Theodoulou, November 28th 2011
Analytics!•   Why Analytics?•   Top 5 stats to monitor•   Conversions/Goals•   The Dashboard•   More Free Tools
Why Analytics?•   Free market research•   Know who your visitors are•   Discover what people want•   Constantly improve yo...
Google Analytics •   Its free! •   1 simple piece of code •   Very, very powerful •   Great reporting •   You can customiz...
Top 5 StatsStandard Reporting > Visitors overview
Conversions/Goals
Customer Journey  1. The Ad   2. Landing Page   3. Get Started   4. Thank You
Goal Funnel VisualisationStandard Reporting > Conversions > Goals
The Dashboard
Great Free Tools• Google Analytics   – http://www.analytics.google.com• Google Website Optimizer   – http://adwords.google...
Take Aways•   Set up goals•   Customise your dashboard•   Monitor regularly•   Use your stats to improve!
Get in touch!     http://siteoptimizer.co.uk               http://tulkas.co.ukhttp://uk.linkedin.com/in/michaeltheodoulouh...
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TSH Masterclass You built it, they came... now what? Analytics tips, free tools and ways to improve website performance

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It’s not the number of page views that is going to get you sales so Michael is going to take you through all the website metrics you should be keeping an eye on and what they actually mean. He’ll also share with you his list of the best free tools to use for optimising your website.

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TSH Masterclass You built it, they came... now what? Analytics tips, free tools and ways to improve website performance

  1. 1. You built it, they came…now what?Michael Theodoulou, November 28th 2011
  2. 2. Analytics!• Why Analytics?• Top 5 stats to monitor• Conversions/Goals• The Dashboard• More Free Tools
  3. 3. Why Analytics?• Free market research• Know who your visitors are• Discover what people want• Constantly improve your site• Make more money!
  4. 4. Google Analytics • Its free! • 1 simple piece of code • Very, very powerful • Great reporting • You can customize it
  5. 5. Top 5 StatsStandard Reporting > Visitors overview
  6. 6. Conversions/Goals
  7. 7. Customer Journey 1. The Ad 2. Landing Page 3. Get Started 4. Thank You
  8. 8. Goal Funnel VisualisationStandard Reporting > Conversions > Goals
  9. 9. The Dashboard
  10. 10. Great Free Tools• Google Analytics – http://www.analytics.google.com• Google Website Optimizer – http://adwords.google.com• Heatmaps: – http://www.crazyegg.com/ – http://www.labsmedia.com/clickheat/index.html
  11. 11. Take Aways• Set up goals• Customise your dashboard• Monitor regularly• Use your stats to improve!
  12. 12. Get in touch! http://siteoptimizer.co.uk http://tulkas.co.ukhttp://uk.linkedin.com/in/michaeltheodoulouhttp://twitter.com/mtheodouloumtheodoulou@gmail.com

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