If you create sounds, how do your fans hear it?Traditionally:• TV, radio or podcast• Concert• Poetry or story reading• Record, tape, CD, downloadAll these methods are relatively expensive to produce, market, distribute and come with a sunk cost
Why this is interestingThis opens up the “long tail” for sound artists The Netflix for soundGives *everyone* with an internet connection the ability to discover new soundsSoundCloud spends a lot of effort really helping people to overcome the problems which stopped them from sharing their sounds
Why this is interestingUnderstanding the problem from the insideUncompromised attention to detail by the teamApplying norms from other activitiesOpening up working relationships where there were none before through collaboration
Chefs in London’s restaurants often work 16 hours a dayPressures of this worklife and the recession drive many to consider either another income, or another way of lifeOn the demand side, London diners are very much used to the best on offer – what’s the equilibrium?
Why this is interestingThe AirBnB for takeawaysReally ticks the boxes for the currents trends in the UK, both consumer and corporate:Takeaways: a massive marketEat localEat healthySupport small businesses