Internship presentation


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Techmaza Infotech offers 2 months of Internship programs in Web development and Digital Marketing. This program helps students to learn and do practical wok on our live projects based in Web Development and Search Engine Optimization.

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Internship presentation

  1. 1. Website Design & Development
  2. 2. About Techmaza Infotech What is TechMaza Infotech? Techmaza Infotech is a web development and Digital Marketing organization t hat has expertise in Web and Search Engine Marketing. We build creative and advanced websites that suites our client motto and business role. Our 24by7 s ervice makes us unique and more interactive for solving complex issues based on web development and online marketing. Why to Choose TechMaza Infotech? At Techmaza Infotech we not only deliver project goals but we also maintain r elations to let our clients remain satisfied with the work done on time. With af fordable pricing and detailed reporting Techmaza leads ahead in every criteria of Web and Online marketing. History Techmaza Infotech! Techmaza Infotech was established in the year 2009 and was an Education po rtal before carrying domain called which still exists, it was built to help engineering and graduating students who seek free projects online. Thus with growing number of queries for Web and SEO Techmaza Infotech is n ow an organization holding good amount projects in Website development and Digital Marketing.
  3. 3. What Do We Do?  The Internet gives you the opportunity to promote your company, your products and your services on a worldwide basis through your own website. We are here to help you accomplish this.  We offer affordable website design and development services for individuals and small businesses by ascertaining your target market and evaluating your particular website needs.  We create shopping cart solutions to sell your products and services on the Internet and also develop websites in different languages.
  4. 4. Mission Statement It is the mission of Techmaza Infotech to create websites to:  Bring customers to your door  Maximize your visibility  Ensure that you are found on the Information Superhighway.  Reflect the personality of your business  Work as an around-the-clock employee for you  Provide product and company information to your customers  Market yourself and your business online
  5. 5. Our Services E-business Development Searches E-business solutions consultation to small and home- based businesses at an affordable cost. Website development, ranging from one to several pages depending on your needs. Make your website work better so that others can find you on the World Wide Web.
  6. 6. Even More Services CSS-P Dynamic Site Conversion Content, appearance and structure of the website can now be done entirely with Cascading Style Sheets. Website pages are automatically updated using database-driven code modifiable by the user. Convert your FrontPage website into a Dreamweaver website and take advantage of Macromedia products.
  7. 7. Open Source Applications Wordpress Joomla Drupal Opencart Magento
  8. 8. Why Internship at techmaza?  Training in Open Source Application  How to Build Facebook Application  How to Work with Different types of Online Web Servers  How to customize open source application  Domain and Web Hosting  Web Development and Website designing  How to build Mobile friendly Websites  CRM and CMS Management  Search Engine Optimization  Social Media Marketing  PPC Management
  10. 10. What is Search Engine Optimization? How to Use Search Engine Optimizatio n Generate Traffic to your page Need of Search Engine Optimization Site Design & Development SEO Factors
  11. 11. On Page Optimization  Titles / Heading Tags in Contents Link Title Tag Description / Meta Tags Keywords / Content of webpage Keyword Analysis / Keyword Proximity Keyword Density / Internal Link Building Internal Link Structure Image Alt Tags Header Keyword Optimization Footer Keyword Optimization Logo Optimization Robots file / Anchor Text Page URL renaming / re-writing Web Page Size Web Page Weight / Rank Yahoo/Bing Feed Submission Hidden Key Words
  12. 12. Off Page Optimization Submission to search engines Directory Submission Deep Linking Inbound Links Blog and Article writing Forums and social media optimization Video Optimization News and Press Release Article Submissions Directory Links Search Engines Press Release Content Writing and Copyrighting Call to Action Copyscape and Duplicate Content Issues / Coding Standards Usage of all Tags Larger Website Creation Techniques
  13. 13. SITEMAPS ROR Sitemap / XML Sitemap Google Verify File or Tag RSS Sitemap / XML Sitemap Yahoo Sitemap / HTML Sitemap Regional + Local + International
  14. 14. Online Advertising  Introduction to Pay Per Click (PPC) Benefits and Significance of PPC Google Adwords Campaigning Google Adwords Account Configuration PPC Campaigning Tools Google Adwords Tools Google Adwords Preview Tools Google Adwords Editor
  15. 15. Google Adwords Campaign  Utilizing Manifold Accounts PPC Advertising Routing Using My Client Center – MCC Click-Through-Rates (CTR) Association of Impression Ad Creation for PPC Campaigning Creating Effective Ad Groups and Titles Measurement of Title, Description & URL Pre-Requisites of Effective Ads
  16. 16. Google Keyword Research  Introduction to Keyword Research SEO-PPC Keyword Difference Significance of Aimed Keywords Top Class Targeted Keywords Competitors' Keywords Analysis Search Volume and Keywords Popularity Bid Management in PPC Significance of Bidding Techniques Effects of Quality Score on Bid
  17. 17. Introduction to Web Analytics  - What is Web Analytics - Setting up an account and profile - Adding users: Reports Interface - - Introduction to Reports - Discuss interface features - Customizing dashboards - Exporting Reports - Custom Reporting to multiple ids - Emailing reports to clients - E-commerce Tracking
  18. 18. Visitors Reports  - Different Types of Visitors - Visitors Geographic Reports - Network Reports ...etc.  Traffic Sources - Direct / Referral / Search Traffic - Keyword Analysis - Motion Charts - Creation & Analysis of SEM reports - Creation & Analysis of SEO reports - Creating Campaigns & their mediums
  19. 19. Goals And Conversions  - Importance of Standard Filters - Importance of Goals and funnels - Importance of Site Search  Event Tracking Linking with Adword - Metrics Filters and Advanced Segments - Key Performance Indicators (KPIs) - Ad Versions Site Content Optimization
  20. 20.  Affiliate Marketing - Generate leads or bring in potential customers for business online and get paid.  Google Adsense - Why is the internet biggest source of information? Do you think that people just publish a blog or provide piece of information for nothing?  Email Marketing - We all receive emails that keep on selling us something or the other. In email marketing course learn 3 different and successful methods of doing email marketing.
  21. 21. THANK YOU