Future of social tv by Cate Trotter

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Future of social tv by Cate Trotter

  1. 1. The  Future  of  Social  TV   Cate  Tro2er  –  Head  of  Trends   Twi2er:  @insidertrends     @InsiderTrends  
  2. 2. Client  list   @InsiderTrends  
  3. 3. It  makes  sense!   @InsiderTrends  
  4. 4. TV  wants  to  be  social   59%  of  BriDsh  people   use  smartphones  to   discuss  what  is  on  TV   38%  say  that  browsing   the  web  enhances   their  TV  watching   experience   Source:  Chuck  Parker,   March  2012   @InsiderTrends  
  5. 5. Shows  want  feedback   “It’s  like  having  millions  of   producers  working  with  you”   @InsiderTrends  
  6. 6. The  social  TV  explosion  American  homes  with  Smart  TVs   6.2  million  Brits  have  a  connected  TV     3.1  million  are  planning  to  buy  one  in   the  next  12  months   Source:  Bite  CommunicaDons,  February  2012;  YouGov,  February  2012   @InsiderTrends  
  7. 7. What  will  happen  next?  
  8. 8. What  will  happen  next?   Social   FuncDonal   @InsiderTrends  
  9. 9. What  will  happen  next?   Social   FuncDonal   @InsiderTrends  
  10. 10. Full  integraDon  #RedCarpetQA  3.8  million  social  media  comments  during  the  show  –  up  300%  on  2011  Source:  Wall  Street  Journal,  February  2012   @InsiderTrends  
  11. 11. Seamlessness  
  12. 12. More  live  events,  more  premieres  
  13. 13. Co-­‐creaDon  on  live  TV   @InsiderTrends  
  14. 14. Co-­‐creaDon  on  live  TV   @InsiderTrends  
  15. 15. Crowd  creaDon  and  curaDon  
  16. 16. What  will  happen  next?   Social   FuncDonal   @InsiderTrends  
  17. 17. Everyone  becomes  a  broadcaster   @InsiderTrends  
  18. 18. Simple  broadcast  systems  win   www.bambuser.com   @InsiderTrends  
  19. 19. Everyone  becomes  a  broadcaster  www.redbull.tv  
  20. 20. TV  gets  a  long  tail   @InsiderTrends  
  21. 21. Passion  is  key  
  22. 22. Personalised,  useful  recommendaDons  Personalised  sites  and  experiences  increase  conversions  by  as  much  as  400%  Source:  Adtelligence,  December  2011  
  23. 23. Social  discovery  h2p://zeebox.com  
  24. 24. Social  discovery  4Seven  from  Channel  4  
  25. 25. InteracDve  ads  73%  of  viewers  would  like  to  interact  with  TV  commercials  for  products  they  are  interested  in  h2p://wioffer.com   Source:  Chuck  Parker,  March  2012  
  26. 26. User-­‐requested  ads   300%  increase  in  sales  for  show  related   fan  items  aker  the  deployment  of  a   sync’d  second  screen  app  Source:  Chuck  Parker,  March  2012  
  27. 27. New  business  models   @InsiderTrends  
  28. 28. New  revenue  streams   h2p://Dnyurl.com/jimmy-­‐app   @InsiderTrends  
  29. 29. Conclusion   @InsiderTrends  
  30. 30. The  new  social  space  
  31. 31. Look  to  social  media  
  32. 32. ExperimentaDon  =>  best  pracDce  
  33. 33. More  from  us…  The  Future  of  Digital  Entertainment  (Publishing/Games/Music/Film/TV)  Tuesday  20th  March,  6pm-­‐8pm    h2p://Dnyurl.com/future-­‐dig-­‐ent      The  Future  of  MulDchannel  Retail  Tuesday  17th  April,  6pm-­‐8pm    h2p://Dnyurl.com/mulDchannel-­‐retail      Bespoke  trend  strategy,  presentaDons  and  workshops       @InsiderTrends  
  34. 34. Trend  PresentaDons  &  Reports   Trend  Strategy  and  Workshops   www.insider-­‐trends.com     +44  (0)  844  504  8080   cate@insider-­‐trends.com    Trend  feed  on  Twi2er:  @insidertrends  

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