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Amazon MTurk Developer Meetup - Tamir

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Presentation by Dahn Tamir of Knewton.com at the MTurk Developers Meetup in NYC on September 1, 2009.

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Amazon MTurk Developer Meetup - Tamir

  1. 1. Amazon Mechanical Turk Requester Meetup Dahn Tamir, Knewton Inc.
  2. 2. Knewton - Introduction <ul><li>Live online GMAT and LSAT prep courses customized for each student, powered by the world’s most advanced adaptive learning engine. </li></ul><ul><li>Selected to the 2009 AlwaysOn Global 250 List. Named Category Winner in the Digital Education field. </li></ul>
  3. 3. How we use MTurk <ul><li>Calibration for computer-adaptive testing </li></ul><ul><li>Quality assurance </li></ul><ul><li>Focus Groups and Surveys </li></ul><ul><li>Database building </li></ul><ul><li>Marketing </li></ul>
  4. 4. Why Mturk? <ul><li>Speed </li></ul><ul><li>Cost </li></ul><ul><li>Appropriate worker population for each task </li></ul><ul><li>Quality </li></ul>
  5. 5. What We Learned <ul><li>Use qualification tests </li></ul><ul><li>Invest in building good HITs </li></ul><ul><li>Hesitate to reject work (but not cheaters) </li></ul><ul><li>Turkers are a diverse and capable population </li></ul><ul><li>Meet Turker Nation </li></ul>
  6. 6. Thank you! --- Questions? [email_address] 978-KNEWTON

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