Pros of using twitter for recruiting or sourcing


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The presentation talks about the pros of using Twitter for Recruiting or Sourcing, Why to use Twitter and How to use it. Gives real examples and then ends with a list of pros of using Twitter for Recruiting

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Pros of using twitter for recruiting or sourcing

  1. 1. Pros of using Twitter for Recruiting/SourcingRinkie SinghAugust 22nd, 2012Pros of using Twitter for Recruiting or Sourcing is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  2. 2. Why do companies use social media to fillpositions?• To recruit candidates who might not apply otherwise (84 percent)• To save money (67 percent)• To increase brand recognition (60 percent)• To target a specific job level (54 percent)• To target a specific skill set (52 percent)• Twitter is an information search engine. With more than 155 million tweets per day, it is now the place for breaking news. Source: OnlineDegrees.com2
  3. 3. Companies using Social Media/SocialNetworks to support recruitment efforts Source: Jobvite 2012 Social Recruiting Survey3
  4. 4. Why should Twitter be used?• Companies are expected to use social media to recruit for more than 80 percent of job openings in 2012 (source:• LinkedIn is a good bet—93% of recruiters have successfully hired candidates through the professional network. 66% percent of recruiters look for candidates on Facebook and 54% use Twitter Source: Jobvite 2012 Social Recruiting Survey4
  5. 5. How can you source using Twitter?• Go to• Type #Resume and Hit Enter• You will find Tweets• Follow hash (#) tags at events5
  6. 6. Gilead Sciences6
  7. 7. Sheila Crowe – Sr. Manager, Strategy Planning andOperations at GlaxoSmithKline7
  8. 8. LinkedIn Profile8
  9. 9. How should it be used?• Twitter is about engaging in conversation and adding value “Hi Sheila, I saw that you tweeted a Biotech event and wanted to share with you my thoughts and experience about a recent Biotech event I attended at _______________________”• Take advantage of the ability to build your network – by allowing people to connect with and follow you (,,, etc.)• Provide good information in your Bio to encourage Followers and include an appropriate link to learn more about you/your company.• Follow and engage with people in the professions and industries that you recruit for – in addition to friends and professional peers (E.g., Gilead Sciences, Genentech, Novartis, etc.)• Be yourself. People want to follow real people – not auto-tweeters or corporate robots.9
  10. 10. Examples…10
  11. 11. Pros of using Twitter• Passive Candidate Recruiting: Job Boards work for active candidates. They are ineffective for passive candidates.• More exposure to the brand and company• Direct Interaction• Sourcing Recruiter or Networking Recruiter?• Engage Savvy Job Seekers11