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How do you optimize your conversions by enhancing your website copy? What I’m covering in this video is how to make your website copy more appealing by writing in terms of “benefits” instead of “features”.
1. Potential customers (visitors to your website) don’t know you, don’t like you (yet) and don’t trust you (yet).
2. When someone comes to your website, they have one thing in mind: getting the RESULT they want or finding the INFORMATION that is going to help them get the result they want.
3. Forget about what you’re offering. Think about what result or benefit your potential customer is looking for.
Let’s figure out the difference between features, advantages and benefits...
Feature: what is your product, service, system or technique?
Advantage: What does it do? Why’s it different than others on the market?
Benefit: What is the result or benefit that your customer experiences?
In this video I'll guide you through an example and also take it deeper by looking at writing benefits from the perspective of "moving towards" an outcome verses "moving away from" one.
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Get more tips and insights on enhancing your website marketing from my blog at http://www.techdivamedia.com.