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Virtual Trade Mission: Exploring Opportunities in India

May 7, 2009

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  1. 1. INDIA: OBSERVATIONS AND THOUGHTS Ron Marston
  2. 2. <ul><li>Staffing for Saudi Hospitals – 1974 </li></ul><ul><li>Southern Part of India (Karela) was well known for nursing staff </li></ul><ul><li>Indians have traveled, lived and worked in the Middle East for years </li></ul><ul><li>Many became citizens of countries in the Middle East and started hospitals and brought in nurses and physicians </li></ul>THE BEGINNING
  3. 3. <ul><li>Many hospitals in India have physicians who are trained, boarded and qualified in the US and UK, as well as, other countries </li></ul><ul><li>Several hospitals have been started as a result of physicians familiar with and experienced in the US taking quality and standards from America and bringing them to India </li></ul><ul><li>Apollo Group with Chairman, Dr. Reddy </li></ul><ul><li>Quality of Hospitals </li></ul><ul><li>Quality of Staff (physicians, nurses and technicians) </li></ul>THE INTERIM
  4. 4. <ul><li>Sufficiency of Medical Staff </li></ul><ul><li>Public vs. Private Hospitals </li></ul><ul><li>Growth of Private </li></ul><ul><li>Health insurance </li></ul><ul><li>Innovation </li></ul>THE INTERIM, CONTD. Public Private
  5. 5. <ul><li>Complicated </li></ul><ul><li>Bureaucratic </li></ul><ul><li>Somewhat Corrupt </li></ul><ul><li>Cumbersome </li></ul><ul><li>Large Market </li></ul><ul><li>Physicians/Practices- difficult to assimilate or enter </li></ul>THE BUSINESS ENVIROMENT
  6. 6. <ul><li>Medical Tourism Challenges and Changes </li></ul><ul><li>New Hospitals and Entrants into the market </li></ul><ul><li>Competing with US in providing contracted services to US hospitals at a cheaper rate </li></ul><ul><li>Generic Medicine </li></ul>THE BUSINESS ENVIROMENT, CONTD.
  7. 7. <ul><li>What value will your business bring to India? </li></ul><ul><li>How committed are you to learning the market? </li></ul><ul><li>What are your long term goals? </li></ul><ul><li>How patient are you and your shareholders? </li></ul><ul><li>Who on your team is interested and willing to learn the aspects of international business? </li></ul>THE FUTURE
  8. 8. THE FUTURE, CONTD. <ul><li>Opportunities for contracting out services in India: Efficiency Improvements, Customer Service, Transcription Services, Interpreting and Reading Imaging Results, Maximizing Revenue, Pharmaceuticals, etc. </li></ul><ul><li>Opportunities for providing services in India: Training, Efficiency Improvements, Customer Service, GPO Services, etc. </li></ul>
  9. 9. <ul><li>However, one must understand that- </li></ul><ul><li>When US companies provide services to India they are taking high cost services to a lower income market and it is that differential that may create less opportunity for US companies. The US healthcare industry is highly compensated in comparison to the healthcare sector in other countries and this creates certain challenges and obstacles in selling services to less developed countries. </li></ul>THE FUTURE, CONTD.

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