Samsung has been using open source software since 2002 but has increased its involvement over time. In 2012 it established an Open Source Office and in 2013 created the Open Source Group in Silicon Valley to contribute to important open source projects. The group aims to become an open source leader within 4 years by hiring experts, contributing code, collaborating with communities, and helping product teams. The top factors for success are being humble yet bold in contributions, nurturing communities, understanding motivations and rules, and avoiding custom licenses.