Tech Backpack Proposal for News Media Organizations

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ALL-IN-1 SOCIAL NEWSROOM PLATFORM EDITORIAL STAFF, CITIZEN JOURNALISTS AND STAFF JOURNALISTS

Manage stringers, snitches and secondary sources.

TB wants to simplify and reduce time from 5 hours to just 1.5 to research, engage, manage & produce.

Increase newsroom productivity. Produce more stories during the day due to greater visibility and analytics.

Increased visibility of stories & public sentiment in real-time using a single view.

View content with greater authenticity as it shapes over trending social media stories.

Roadmap: Role specific mobile apps, dashboard for Newsroom computer system ENPS a new news format with more investment coming in.

Published in: Technology, Business
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  • Good evening everyone, I am here to present our idea which targets the niche news broadcasting industry.
  • Integrate the latest social networks listening, monitoring and aggregation functionality into your news reporting tactics.Easily manage your digital content with an integrated online newsroom that presents your social media, sharing functionality, multimedia, news, blogs, press kits, and events in one place for reporters, citizen journalists, editors, bloggers and students to easily find.Create online connectivity with content distribution capabilities to targeted audiences and social media channels with your latest news, pictures, and video important to you.Increase traffic and online visibility for your news broadcast on social media and journalist own social network pages.
  • Integrate the latest social networks listening, monitoring and aggregation functionality into your news reporting tactics.Easily manage your digital content with an integrated online newsroom that presents your social media, sharing functionality, multimedia, news, blogs, press kits, and events in one place for reporters, citizen journalists, editors, bloggers and students to easily find.Create online connectivity with content distribution capabilities to targeted audiences and social media channels with your latest news, pictures, and video important to you.Increase traffic and online visibility for your news broadcast on social media and journalist own social network pages.
  • For an investment of less than $5 a month... Primetime get the job done in 1.5 hour saving you the thousands it takes to subscribe to multiple platforms. 
  • Use Tech Backpack software to: Getting deep into the news (dermic layer) Increase visibility and media coverageExtend the reach of your journalist bodyMeasure the impact of your news storiesReduce time to research stories online in real-timeManage your field reportersMonitor feedback on trending public sentimentSyndicate news via RSSDistribute high-resolution photos & videoPodcasts, Blog and stream audio/video
  • TB Primetime put years of freelance reporting, community management, media relations and newsroom management expertise into powerful web-based software for mainstream reporters and independent journalists looking for an easy way to listen, research, manage, distribute, their content online. TB Primetime offers:New trends in journalism put into practiceSEO expertise and search engine friendly technologyNo limits (or extra costs) for more social networks added“What you see is what you get” web editing High volume message distributionAll-in-one easy to use article composerSocial media listening and monitoring with newly emerging social networks as well as blogging platformsProven – easy to manage by non-technical journalists
  • Using the Tech Backpack Primetime journalists can:Send email to journalists and track their response, projects and budgetsEnable one or more RSS news feeds for distributing contentUpload audio and video for streaming and PodcastingShare content on social networks and distribute video to YouTube and photos to FlickrGet insight on stories in real-time as story is composedCapture email registrations and subscribersManage social network streams with timely analytics on contentMonitor and measure media distribution, and backup audience response
  • Integrate the latest social networks listening, monitoring and aggregation functionality into your news reporting tactics.Easily manage your digital content with an integrated online newsroom that presents your social media, sharing functionality, multimedia, news, blogs, press kits, and events in one place for reporters, citizen journalists, editors, bloggers and students to easily find.Create online connectivity with content distribution capabilities to targeted audiences and social media channels with your latest news, pictures, and video important to you.Increase traffic and online visibility for your news broadcast on social media and journalist own social network pages.
  • Tech Backpack experts develop applications that are scalable, secure, and globally accessible and utilize the latest web-based technologies on a variety of open source platforms. Application UpgradesTo make sure we maintains its position as the most powerful and feature-rich Social Newsroom Service, Tech Backpack’s product team is constantly improving its technology. Tech Backpack will include all system-wide upgrades deployed during the course of Client’s service agreement at no additional charge.
  • We need your support: A monthly budget allocation for providing students with discounts, vouchers, webinars access, saminars, workshops, training sessions and internships at your organization
  • Tech Backpack Proposal for News Media Organizations

    1. 1. Social Media Reporting Tool for Journalism Community Generic Proposal for commercial R1 (B) Presented to MEDIA CLIENT Presented by
    2. 2. Contents How we meets your needs How we helps Our offer Key benefits What makes us different Solution features summary Included software platform features Projected total costs Appendices Founders and Contacts
    3. 3. Previously… How TB Primetime Meets your needs Integrate latest social networks for listening, monitoring and aggregation into news reporting process. Digital content management with integrated online newsroom Target audience using content distribution tools Increase traffic and online visibility of news stories
    4. 4. Previously… How Tech Backpack helps Provides powerful, yet easy to use, hosted social newsroom application and specialized services built by dedicated media professionals, for media professionals. Use TB Primetime to bring citizen journalists, student opinions and public sentiment in front of your journalists and editorial staff, then measure and report results.
    5. 5. Previously… Our Offer… Journalism ecosystem starting with “Primetime”
    6. 6. Previously… Key benefits Distribute multimedia Extend reach of journalist body Reduce research time online Manage field reporters Monitor trending public sentiment Increased visibility and impact of media coverage Create podcasts and blogs
    7. 7. Previously… What makes us different New journalism trends in practice Search engine friendly technology (SEO) Web 2.0 channels added at no extra cost WYSIWUG editor Message distribution in high volume Composer targeted to news articles Social media monitoring and listening Easy to manage for non-technical journalists
    8. 8. Previously… Solution features summary Email and track response and projects Search engine friendly technology (SEO) Web 2.0 channels added at no extra cost WYSIWUG editor Message distribution in high volume Composer targeted to news articles Social media monitoring and listening Easy to manage for non-technical journalists
    9. 9. Previously… software platform features Included WYSIWYG Web Editing and Publishing Online Newsroom Management Message Distribution & Tracking Unlimited Social Monitoring Source Management & Contacts RSS Feeds and Syndication Web Statistics and Reporting Unlimited External Links Security and User Management Meta Data Management URL sharing and statistics Unlimited Online Storage Editorial Calendar and Scheduling Reporter Meetings Scheduling Search Engine Optimization High-Resolution Image Gallery Advanced Site Search Crisis Communications Module Measurement and Reporting Social Media Sharing and Distribution Feedback Management (Surveys/Polls) Manage bibliography Podcast Management
    10. 10. Previously… Projected total costs Tech Backpack Primetime - All-in-1 Social Newsroom 1. TB Primetime Licensing (X Users) = 2. Design, Implementation & Training (One time) = 2. Day-time Tech Support (Email, Phone) = Cost (REQUEST) 1. $ /month OR $ /year 2. $ 3. $ /month OR $ /year
    11. 11. Previously… Appendix A: What is included Set-up, Configuration, and Trainings Implementation includes seamless integration with existing domain Training for your journalists and in-house community managers on TB Primetime operation Technical Specifications Agreed number of global licenses 5 GB of storage space per month Unlimited data transfer per month Day-time technical support (1 hour response) Day-time technical support (1 hour response) Services Extra Storage Extra Bandwidth Price Add $X per X GB per month Add $X per X GB per month
    12. 12. Previously… Appendix B: Pre-launch activities Online Journalism and PR “best practices” consulting – Our online communications expert will work with you and the Tech Backpack design team to develop an online Newsroom designed for maximum effectiveness. Basic online news optimization – Advice on optimization. Organize pages for effective search engine indexing (Additional organic/natural SEO services available through our Managed Services upon request). Site testing – TB’s quality assurance team will perform thorough testing on all pages and associated functionality across the site.
    13. 13. Previously… Appendix C: Post-launch activities First 3 months Online Newsroom optimization – for the first 3 months – A member of TB’s professional services team will monitor (weekly) client’s online Newsroom, be available to answer questions and will make recommendations that will help client increase effectiveness. Ongoing user training and support – for the first 3 months – TB will continue to support and train each of client’s based on our consulting plan. Consulting Services Community management and PR strategy Software support Price Add $X per hour Add $X per hour
    14. 14. Appendix D: On-going activities Entire duration of service contract: Account manager support Day-time technical support User/functionality support
    15. 15. Appendix E: Professional services Our Interactive Technology Consulting Services include: Systems Enhancement - to help get clients’ journalism tools to the next level Application Development - leverage Tech Backpack’s expertise in building news and social media specific applications
    16. 16. Bonus: Help support future journalists Funding for discounts, vouchers, webinars and internships to students to practice balanced / Open News initiative
    17. 17. Previously… The Founding Backpackers Usman Naeem Khokhar Freelance journalist Social media strategist 5 years experience in media Cyclist, swimmer and technophile Chief Executive Backpacker
    18. 18. Previously… The Founding Backpackers Zulfiqar Ali Soomro Web developer Serial entrepreneur 5 years experience in IT Globe-trotter, snooker fan Chief Technology Backpacker
    19. 19. Contact Us Clients may reach us at: interested in investing: clients@techbackpack.org investorrelations@techbackpack.org Organizations and NGOs interested in sponsoring students may contact us at: mediarelations@techbackpack.org

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