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INTRODUCTION
According to Statista, there are currently over 1.5 million apps in
the App Store, each one competing for use...
INTRODUCTION
But how do you achieve it?
App discovery doesn't just happen in the store. App has to get
discovered.
Is App ...
YOUR COMPETITIONERS IN HEALTHCARE MOBILE APPS
•More than 43,000 healthcare and wellness Apps are available
with half of th...
CAN YOUR APP PROMOTE ITSELF ?
There are rising costs in not only App development but in App
discovery as well. These risin...
CAN YOUR APP PROMOTE ITSELF ?
•Define - Business Goal Attract customers to specific center ?
Reduce readmissions ? Lower ER ...
MARKETING STRATEGY TO MAKE YOUR APP DISCOVERABLE
Your app can become source of all kind of information that
today’s mobile...
MARKETING STRATEGY TO MAKE YOUR APP DISCOVERABLE
•Requirement - Ensure your app is relevant to their need and
context.
•Av...
MARKETING STRATEGY TO MAKE YOUR APP DISCOVERABLE
2. Marketing via eMail
As per market survey, eMail is still the most popu...
MARKETING STRATEGY TO MAKE YOUR APP DISCOVERABLE
3. Social Media
Today not only young generation but all lso senior citize...
HEALTH CASE APPS EXAMPLES /IDEAS
a.ER/Urgent Care Apps – Routes patients to the nearest and
most cost-effective urgent care...
HEALTH CASE APPS EXAMPLES /IDEAS
d.Cancer Care/Outpatient Apps – Engage with outpatients
about their condition and increas...
HEALTH CASE APPS EXAMPLES /IDEAS
f.Physician Referral Apps – Referrals, long a thorn in the side of
patients and doctors a...
HEALTH CASE APPS EXAMPLES /IDEAS
For all the above Apps our Identity Target Audience, are they -
i.They may be your prospe...
RELEVANT DYNAMICS THAT REQUIRE ATTENTION
•Look up physicians in your internal system by name, location, or
specialty.
•See...
RELEVANT DYNAMICS THAT REQUIRE ATTENTION
•Check if your insurance is accepted.
•Receive proximity-based text messages when...
PROMOTION STRATEGIES FOR THE MENTIONED APPS CAN BE
1.Search Marketing: Optimize your Urgent Care App for the cloud
of keyw...
PROMOTION STRATEGIES FOR THE MENTIONED APPS CAN BE
4.Social: Your employees may already follow one or several social
accou...
GET YOUR HEALTH CARE MOBILE APP DISCOVERED!
And Finally some more Tips - These come directly from our
experience
1. App En...
GET YOUR HEALTH CARE MOBILE APP DISCOVERED!
2. Deep Linking
By using deep linking for your app ads, you are removing extra...
GET YOUR HEALTH CARE MOBILE APP DISCOVERED!
E.Verify Deep Link Setup
F.Add Deep Link to your Ad
3. Free (No-Brainer) Promo...
GET YOUR HEALTH CARE MOBILE APP DISCOVERED!
III.Include an app download link in your email signature; place a
QR code on y...
HAVE AN APP
IDEA?
TechAhead is an Award Winning Firm Bringing
Client’s App Ideas to Life Since 2009.
Contact Us Today for ...
Get your Health Care Mobile App Discovered!
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Get your Health Care Mobile App Discovered!

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In this ebook we explain how you can get your health care mobile app discovered by users.

Published in: Healthcare
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Get your Health Care Mobile App Discovered!

  1. 1. INTRODUCTION According to Statista, there are currently over 1.5 million apps in the App Store, each one competing for users. Some may be in different categories, yet many are searching for the same user who fits your app. Ensuring that the target audience not only downloads but also adopts your mobile App. For a healthcare App - The challenge is to make Doctors and Patients adopt the Mobile App. You need to •Identify the target audience •Tapping the right marketing campaign for doctors and patients •Efficient marketing strategies to save it from getting lost in the sea of other apps out there. ©2016 TechAhead
  2. 2. INTRODUCTION But how do you achieve it? App discovery doesn't just happen in the store. App has to get discovered. Is App Marketing Optional? Thousands of new apps launch every week.Marketing the App is essential part of App lifecycle. So, the answer is no .It’s required If your awesome app is in the store, but no one downloads it - do you make money? Nope. Marketing is all about getting your app noticed and downloaded. A lot of work goes in even before the App is launched.To generate downloads, optimize users, increase revenue and build a mobile app business takes a lot of time, investment and effort. They're all competing for attention. To win the race, you need a solid app marketing strategy. ©2016 TechAhead
  3. 3. YOUR COMPETITIONERS IN HEALTHCARE MOBILE APPS •More than 43,000 healthcare and wellness Apps are available with half of them getting downloaded less than 500 times. •80% of the apps today are not even download - lost in the crowd •The cost per launch for each application launch has more than doubled for iOS and android. Now,it's not just about building a smart application but also to market it. But be smart enough to market it. ©2016 TechAhead
  4. 4. CAN YOUR APP PROMOTE ITSELF ? There are rising costs in not only App development but in App discovery as well. These rising costs have pushed the marketers to work towards App marketing. Using effective strategies, an App can not •Promote itself •Attract users •Retain users. Without significant investments.The key to acquiring users without spending a fortune is to make your app highly relevant to your target audience at the very moment when they most need it. Yes,its doable, only if marketing thinking is done before starting the development project. ©2016 TechAhead
  5. 5. CAN YOUR APP PROMOTE ITSELF ? •Define - Business Goal Attract customers to specific center ? Reduce readmissions ? Lower ER traffic? Facilitate physician referral? •Identify - The app’s target audience and their requirements. •Accessibility - the points in time and space when someone pulls out a smartphone or a tablet to get what they need in their immediate context. •Usability - Design the use cases around your Business Goal and targeting your audience’s mobile moments •Benchmark - Define the metrics and benchmarks for your mobile app. ©2016 TechAhead
  6. 6. MARKETING STRATEGY TO MAKE YOUR APP DISCOVERABLE Your app can become source of all kind of information that today’s mobile users are looking for. They do not just want an App today , the app should be quick, relevant and the information should be credible. Here are 5 strategies that need to be applied to make the App discoverable 1. Search Engine Marketing When searching for a product or service your App should be first in listing when it's highly relevant for your audience. Possibly, they are not even looking for a App but this gives them an opportunity of thinking of using App and making their life easier. ©2016 TechAhead
  7. 7. MARKETING STRATEGY TO MAKE YOUR APP DISCOVERABLE •Requirement - Ensure your app is relevant to their need and context. •Availability - Make your app available for both iOS and Android phones. •Value Proposition - Ensure the app description in Apple and Android app stores reflects its value proposition. •Icon - Icon should say it all , Design a stunning icon 2. Marketing via eMail ©2016 TechAhead
  8. 8. MARKETING STRATEGY TO MAKE YOUR APP DISCOVERABLE 2. Marketing via eMail As per market survey, eMail is still the most popular and accepted tool for promoting products and services. And Your App is your product - promote it on available database, or an email newsletter, eMail is also great for promoting internal apps to your employees. Segment your lists to better target your subscriber base. App pitch should be SMART, today – 53 percent of eMails are opened on mobiles. 3. Social Media ©2016 TechAhead
  9. 9. MARKETING STRATEGY TO MAKE YOUR APP DISCOVERABLE 3. Social Media Today not only young generation but all lso senior citizens are using smartphones and Tablets for connecting on social Media. Ensure to be present everywhere possible on Social Media. 10% people engage more on smartphones/ tablets on social media , rather than PC. Use your social channels to promote your mobile app! To engage a specific patient demographic, consider running a sponsored post or ad targeting local users with specific interests or likes (e.g. “female followers of @BabyCenter and @FitPregnancy in Raleigh-Durham, NC”). ©2016 TechAhead
  10. 10. HEALTH CASE APPS EXAMPLES /IDEAS a.ER/Urgent Care Apps – Routes patients to the nearest and most cost-effective urgent care choice. Provides all relevant information like directions, travel time, wait times, insurance options, etc. b.Pregnancy/Childbirth Apps – Helps in educating patients and keep them on schedule for appointments and care with a pregnancy tracker. Provide information for both pre and postnatal care, as well as newborn infant care. c.Wayfinding Apps – Helps patients find their way around your property. Search for departments, staff members, physicians. Provide location-based push messaging, maps, and more. ©2016 TechAhead
  11. 11. HEALTH CASE APPS EXAMPLES /IDEAS d.Cancer Care/Outpatient Apps – Engage with outpatients about their condition and increase adherence to their treatment plan. Patients can manage their care team and lab results with their treatment tracker. Also provides engagement with other patients and even a virtual wig gallery. e.General Hospital Apps – A main app for your hospital to spotlight your branding and messaging. This overall app can provide hospital information, services provided, virtual tour, ER wait times, etc. A good starting point. ©2016 TechAhead
  12. 12. HEALTH CASE APPS EXAMPLES /IDEAS f.Physician Referral Apps – Referrals, long a thorn in the side of patients and doctors alike, also get the app treatment. Provide a quick and easy referral process and strengthen physician relationships at your facility. Request appointments directly from the app. g.Wellness Apps – Encourage patients to track their own health. Provide a health tracker, exercise class schedules, and health and wellness tips. Even offer a reward program to encourage regular use. Great branding. h.Medication Tracking Apps – Encourage adherence to prescription regimen by tracking doses, intervals, meals, and feelings. Help manage response to treatment and make sure there are no medication conflicts. ©2016 TechAhead
  13. 13. HEALTH CASE APPS EXAMPLES /IDEAS For all the above Apps our Identity Target Audience, are they - i.They may be your prospective or existing patients. They can be potential ER clients who are in stress; in pain; with an immediate need to get non-critical care. ii.Or they be physicians within your system. These are people you already know and you know how to reach them. Define how your app will be changing their behavior, and get in front of them at the right time! iii.Patients and their family members. Customers should be able to download and use App quickly with one hand. People may be driving while using App and this possibility should not be ignored ©2016 TechAhead
  14. 14. RELEVANT DYNAMICS THAT REQUIRE ATTENTION •Look up physicians in your internal system by name, location, or specialty. •See their credentials, publications, contact information. •Get a list of physicians-on-call for any specialty. •Refer physicians or request appointments directly from the app. •Wait times for each center. •Find the closest UC center with GPS directions. •Submit a form saying you are on your way, get put into a queue. ©2016 TechAhead
  15. 15. RELEVANT DYNAMICS THAT REQUIRE ATTENTION •Check if your insurance is accepted. •Receive proximity-based text messages when entering the area, or inside the facility - directions, info, maps, announcements, and more. •Auto-check-in when entering the geofence; get placed in queue. •Get general info, contacts, GPS directions, insurance, etc. ©2016 TechAhead
  16. 16. PROMOTION STRATEGIES FOR THE MENTIONED APPS CAN BE 1.Search Marketing: Optimize your Urgent Care App for the cloud of keywords related to primary or urgent care in your locality. Also optimize for searches on possible non-critical conditions that would warrant a visit to an urgent care, but not to the ER. Launch an AdWords campaign using these targeting parameters. 2.Signage: Design a promotional flyer and a postcard. Insert them into your employees’ daily dose of medical research or specialty news. 3.Email: Your staff will eagerly adopt an app via email if your pitch is relevant and your call-to-action is optimized for easy download. We recommend including above-the-fold links directly to App Store and Google Play from the email body. ©2016 TechAhead
  17. 17. PROMOTION STRATEGIES FOR THE MENTIONED APPS CAN BE 4.Social: Your employees may already follow one or several social accounts of your health system, or have LinkedIn profiles. 5.Outdoor and Indoor Signage: Your app can be a life-saver for someone circling around the parking area or hospital corridors, trying to make their appointment on time. Large signs in relevant locations, with prominent QR codes, are a must! It’s not difficult to make your social Media . Right !! ©2016 TechAhead
  18. 18. GET YOUR HEALTH CARE MOBILE APP DISCOVERED! And Finally some more Tips - These come directly from our experience 1. App Engagement With so many available options the user takes just 10 seconds to decide whether to download your app, and 30 seconds – whether to keep it. Your application has to make sure your app marketing strategy creates loyal, engaged users to minimize the re- acquisition cost . This requires constant updates and fix reported bugs and improve the user experience! The App should provide Easy onboarding, Push Notifications, Mobile Personalization, Incentivization and Product Iteration ©2016 TechAhead
  19. 19. GET YOUR HEALTH CARE MOBILE APP DISCOVERED! 2. Deep Linking By using deep linking for your app ads, you are removing extra steps between clicking the ad and getting to content that interested them (for example the vacation offer) provides a more seamless customer experience. Without deep links, people will have to search for the content they are looking for manually and you risk them dropping off. Some setups required for deep linking the applications A.iOS & Android Setup B.Facebook SDK C.Facebook App Settings D.Deferred Deeplinking ©2016 TechAhead
  20. 20. GET YOUR HEALTH CARE MOBILE APP DISCOVERED! E.Verify Deep Link Setup F.Add Deep Link to your Ad 3. Free (No-Brainer) Promotion Options Many free promotion strategies can be used to promote your App.These will only cost you time and we are confident that if you follow them, you will have a significant increase in a number of followers and downloads then you have now. I.Create a search-optimized landing page for your app, clearly explaining its benefits. II.Spread the word through guest blogs and partner sites; feature it on your own website homepage. ©2016 TechAhead
  21. 21. GET YOUR HEALTH CARE MOBILE APP DISCOVERED! III.Include an app download link in your email signature; place a QR code on your business card. IV.Offer your users iTunes or Google Play perks for to referring their friends to your app, and more! ©2016 TechAhead Get a Free Quote Got Health Care App Idea?
  22. 22. HAVE AN APP IDEA? TechAhead is an Award Winning Firm Bringing Client’s App Ideas to Life Since 2009. Contact Us Today for a Free Quote sales@techaheadcorp.com www.techaheadcorp.com

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