Social media for associations

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A guide to explain what web 2.0 and social media mean to realtor associations. Also, how to excel at creation and upkeep of their social systems!

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Social media for associations

  1. 1. SOCIAL MEDIA for Associations by To ni Pa rk er CAE, RCE, MCP, GR EEN, eP RO
  2. 2. Handouts Find this slideshow on...
  3. 3. TODAY, we Will... Understand the Buzzwords Learn WHY Associations Learn Where to START, and to EXCEL Resources to get YOU Farther
  4. 4. SOCIAL MEDIA... Mess or Beautiful?
  5. 5. Reason #1 = Socialnomics Social Media IS... the Future of Communications Social Media IS... the Future of Marketing Socialnomics
  6. 6. Reason #2 = Net working Direct, Two-Way COMMUNICATIONS Opportunity for Instant Feedback Reach out to Membership Bond with Leadership Business Happens...But is NOT the Focus
  7. 7. Crowdsourcing Social Media IS Online Collaboration, Real Time CROWDSOURCING
  8. 8. World Wide Web Grows Up Web 1.0, Web 2.0 & Social Media The Ice Cream Explanation
  9. 9. Social Media in it’s Infancy Web 3.0 is Next Social Media is Integrating into Daily Life Smart Phones for All iPads in College Affordable Netbooks Feedback Posts to Facebook We don’t know what will survive, and what will thrive. But there are a few that come to mind...
  10. 10. Big Names in Social Media (or What Stuck)
  11. 11. Facebook... Where to Begin
  12. 12. Twitter... Where to Begin
  13. 13. LinkedIn... Where to Begin
  14. 14. WordPress... Where to Begin
  15. 15. Create Your Presence Make a Plan Create, Publish, Promote Evaluate Chart the Flow Blog, Facebook, Twitter Compile Profile Information Logo Appearance
  16. 16. Raise Your Baby Upkeep & Responsibilities Record, Publish, Promote Evaluate Timetable for... Reliability Tracking Variety of Media
  17. 17. Promote, Promote, Promote! Website Newsletters Stationary Business Cards Posts to Local Blogs Email Signatures Ask for Feedback
  18. 18. Other Tools You Need
  19. 19. The Secrets to Success.... Quality Content, Evaluation Be the Trusted Intermediary! Utilize Existing Content On REALTOR.org or eNews No RPAC Donations Requests RSS Feeds of Popular Blogs Google Alerts Use Existing Measurement Tools Facebook, Twitter Tracking Tools Blog Tracking Tools, Website Visitations
  20. 20. Types of Content Event Announcements and Updates Market Statistics General Association Announcements Discussions & Questions Industry News Technology Tips Sales from the REALTOR Store Thank Your Sponsors, Welcome Affiliates HOW TO POST...Use Multi Media: Videos, Images, Links, Slideshows
  21. 21. REALTOR Social Media Resources
  22. 22. Thank YOU for Attending!

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