15 Ways to Put the ‘Social’ back in Social Media


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Social Media loses its power when we only use it to share our own content. If you want to create new and deeper relationships with potential clients and customers, you've GOT to engage with them.

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15 Ways to Put the ‘Social’ back in Social Media

  1. 1. Put the ‘Social’ Back in Social Media 15 Ideas to Help You Connect Personally with Your Network
  2. 2. Content Marketing Shock?  Content Marketing alone isn’t enough anymore: “Depending on what study you read, the amount of available web-based content (the supply) is doubling every 9 to 24 months.” – Mark Schaefer, BusinessesGrow.com 2
  3. 3. Automation Kills – Just Stop  Using your social media channels solely to disseminate links to your content (or anyone else’s) will doom your business.  Automated sharing is even worse. StoryBistro.com 3
  4. 4. Relationships > Content Without a relationship to the content creators, potential audiences won’t be interested enough to read, watch or listen. 4
  5. 5. The True Power of Social Media …is in the socializing! 5
  6. 6. 15 Ways to Be More Social Deepen Connections Create Customers 6
  7. 7. 1. Say Thank You When…  Someone shares your content  Someone does something awesome  If you want to REALLY stand out, send a handwritten thank you. Or see this list of other creative thank you ideas: http://list.ly/list/4fi40-plus-ways-to-show-yourcustomers-how-much-youcare StoryBistro.com 7
  8. 8. 2. Wish Them Happy Birthday  Don’t just post "Happy Birthday" on their FB wall! Personalize your message. Or…  Send a private FB message.  Use a different social media channel and post/tag them in an extended birthday wish. StoryBistro.com 8
  9. 9. 3. Congratulate Them  Did they recently move?  Get a new job?  Launch a big project?  Send a private message and/or use a public status update (tag them!). StoryBistro.com 9
  10. 10. 4. Saw This and Thought of You  Share a blog post or article with someone specific.  Include a short note about why you’re sharing it. StoryBistro.com 10
  11. 11. 5. Introduce Two People  Did someone you know just move to a new area? Maybe you can introduce to them a friend of yours who lives there.  Do you have two peers in the same field who've never heard of each other?  Ask yourself every week, which two people do I know that would really hit it off? StoryBistro.com 11
  12. 12. 6. Pay Someone a Compliment  Sense of humor?  Sense of style?  Generous spirit?  Uber smarts?  Great smile? StoryBistro.com 12
  13. 13. 7. Invite Them to Something  Individually, privately.  Could you buy them a coffee?  Would they join you for a virtual coffee (via Skype or Google hangout)?  Is there an event (that someone else is putting on) that you think they'd enjoy too?  These invitations should NOT be sales calls. StoryBistro.com 13
  14. 14. 8. Be Helpful When someone specifically asks for help…  Take a few moments to provide an answer (or point them in a good direction).  You can also actively SEARCH for people asking questions on most social media sites and then provide a (non-salesy) answer.  Did you write a blog post about that specific thing? Share a link to it. StoryBistro.com 14
  15. 15. 9. Ask a Question  If you’ve Googled it, and not found what you’re looking for, it’s great to let others help YOU. StoryBistro.com 15
  16. 16. 10. Share Someone’s Content  Retweet  Repost  Share across all your social media channels  Be sure to add a few words about WHY you’re sharing it  Be sure to tag the person StoryBistro.com 16
  17. 17. 11. Ask for Opinions  Which image or mock-up do folks like best?  Which day of the week is better for your event?  Which social media channel do they prefer? There are lots of opinions out there – just ASK. StoryBistro.com 17
  18. 18. 12. Learn More About Them  …and comment on what you find  Spend time on the profiles of those who comment regularly on your blog posts or social media status updates.  Find out if you've got anything in common.  Follow them on other sites.  Let them know you notice them, too. StoryBistro.com 18
  19. 19. 13. Fess Up, Apologize  Did you goof? Let people know.  If you need to apologize to someone personally, a private message or phone call is best. StoryBistro.com 19
  20. 20. 14. Host a Virtual Party  Google Hangouts on Air  Twitter Chats  Facebook Live  Livestream StoryBistro.com 20
  21. 21. 15. Participate in Groups  Facebook  LinkedIn  Google (Communities)  Twitter (Lists) StoryBistro.com 21
  22. 22. Just 10 Minutes a Day… Entices People to Play! Storytelling and content marketing won’t work unless you have an audience. Relationships Matter StoryBistro.com 22
  23. 23. See StoryBistro In Action http://facebook.com/storybistro http://twitter.com/teasilvestre https://plus.google.com/+TeaSilvestre http://slideshare.com/teasilvestre http://StoryBistro.com << Fabulous emails! StoryBistro.com 23