The document describes a proposed week-long outdoor sports festival event to be held at Festival Supermall. The event aims to promote an active summer lifestyle featuring Spyder brand products. Plans include a 3D sports backdrop display, photo opportunities, sporting clinics and demonstrations, product sales and discounts, raffle prizes, and an after-party. The document also outlines sponsorship packages for companies to participate in the event's promotions and activities in exchange for branding and advertising benefits.

1. Summer is perhaps one season people look forward to besides Christmas. It’s when most of us pack our things and head to the beach to be with family and friends, raring to wear our new pair of shades and try new things. Summer

2. To most others, To some, it’s the usual lazy vacation. Summer it’s a challenge to outdo last year’s fun experience.

3. and experience a healthier, more active and extremely adventurous summer of 2012. Us, we say… Instead of the usual stuff, why not take your love of the outdoors to the next level

5. Summer heat is best enjoyed outdoors, but not without the protection , comfort , and usability that come with Spyder. Value Proposition This summer, Spyder promises an action-packed affair with the outdoors—the same beach , field and track , only much more protective , comfortable , and functional with the Spyder on. Copyright 2012 by RCC. All rights reserved.

6. Fun, fearless, and adventure-loving men who just love the outdoors— running in groups , swimming , and those who go around in bikes and motorcycles , either for sheer mobility or love of sports. Target Audience Copyright 2012 by RCC. All rights reserved.

7. Festival Supermall Carousel Court (2 nd Level) Target Venue March 26-April 1, 2012 (Monday-Sunday) Dates and Time Copyright 2012 by RCC. All rights reserved.

8. Event Highlights Copyright 2012 by RCC. All rights reserved.

9. 3D Outdoor Sports Adventure Backdrop 3-dimensional backdrop as high as 12 feet visualizing the ideal outdoor-sports oriented summer, proposed jointly by Spyder and Thunderbird Resorts—with prominent branding of participating sponsors and their individual event participations. Copyright 2012 by RCC. All rights reserved.

18. Perspective Layout

19. Perspective Layout

21. 3D Outdoor Sports Adventure Backdrop Picture the pristine white sands of Thunderbird Resorts in Poro Point, La Union; with a group of people on an active ATV- cruise, surfers glide off huge waves, cyclists come in droves from a distance; while an actual swim-bike-run event is in progress. 1 Copyright 2012 by RCC. All rights reserved.

22. 3D Outdoor Sports Adventure Backdrop Doubles up as photo-op wall where people can have group pictures shot (for souvenir); a perfect conversation piece to keep people interested, and make them feel they really are at Thunderbird Resorts in La Union. 2 Copyright 2012 by RCC. All rights reserved.

23. FREE (on-demand) Photo Printing Visitors/customers get the chance to have their pictures printed right away, courtesy of EPSON (or another interested sponsor). Life-size mock-ups of a cyclist, motorcycle-racer, and runner; with a slit on their faces, into which customers can fit their heads and have their pictures taken—so they look the racer, cyclist, and/or runner they aspire to be. Copyright 2012 by RCC. All rights reserved.

24. Life-size Mock-ups (standees)

25. Mall Selling Choice eyewear , cycling/motorcycling helmets , and sports watches will be on sale for the duration of the week-long event, available at 10% discount with as much as 20% discount for those with same (old) stuff to trade. Copyright 2012 by RCC. All rights reserved.

26. FREE Sporting Clinics Interested visitors/customers will be introduced to running , cycling , and/or motorcycling through three consecutive days of FREE clinics facilitated by acknowledged multisport coaches, led by Edmund Mangaser (cyclist) and Miguel Lopez (triathlete/multisport coach). Copyright 2012 by RCC. All rights reserved.

28. Virtual Beach After-Party To cap off the event, attendees will be treated out to a virtual beach after-party on the culminating day featuring non-stop music videos by DJ Mar amid fire dancers (fake fire of course), and pretty usherette- dancers in cool beach outfits. Copyright 2012 by RCC. All rights reserved.

29. Blogging Contest And to help spread the news, we’ll announce a Blogging Contest to foster a strong social conversation on how Summer of 2012 can be best spent in a healthier, more active and adventurous way, powered by Spyder and partner-brands: Thunderbird Resorts, L-Carnitine Gold, Centrum, 100 Plus, Canon, and EPSON (tentative sponsors). Copyright 2012 by RCC. All rights reserved.

30. Celebrity Entertainment Led by singer, motorsport enthusiast, and GMA-7 talent Kris Lawrence in a spot number on the day of the Blogger Awards (last day). Copyright 2012 by RCC. All rights reserved.

31. Marketing Mix Copyright 2012 by RCC. All rights reserved.

32. Radio Merchandising Plugs Magic 89.9 – 6 spots daily, 14 calendar days before the event. Press Releases Across online and offline media Copyright 2012 by RCC. All rights reserved.

34. TV Coverage Across major TV News and Public Affairs programs Online Banner Ads Yahoo.ph, Inquirer.net, Philstar.com, Juice.ph, Clickthecity.com, Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, Sulit.com.ph, 30 days before the event Copyright 2012 by RCC. All rights reserved.

35. Email Blast Yahoo.ph, Juice.ph, PinoyExchange.com SMS Blast Spyder InfoTXT Fliers 8.5x5.5 inches for distribution within 14 days before the event. Copyright 2012 by RCC. All rights reserved.

36. Official Event Website www.teamspyder.com Event Posters 18x24-inch posters at escalators, entrance/exit points, and prominent areas within the mall, 14 calendar days before the event. Copyright 2012 by RCC. All rights reserved.

37. Sponsorship Packages Copyright 2012 by RCC. All rights reserved.

38. Co-Presenter P250,000 Cash (net of taxes) Chance to affix sponsor name with that of the event (i.e. your name + Spyder-charge Your Summer 2012) 1 2x3 prime booth setup within the entrance of the activity area (booth design, subject to approval) 2 ACTUAL MEDIA VALUE: P674,000 ONSITE PROMOTION VALUED AT: P50,000 VALUED AT: P35,000 2 slots available Copyright 2012 by RCC. All rights reserved.

39. Co-Presenter P250,000 Cash (net of taxes) 2 (1-hour) slots at the activity area for any company presentations, product demos, seminars, etc. 3 Chance to sponsor a major prize (w/ acknowledgments and optional TVC playback) via a 2x3 LED Screen 4 ONSITE PROMOTION VALUED AT: P10,000 VALUED AT: P5,000 ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

40. Co-Presenter P250,000 Cash (net of taxes) Chance to give away products and/or GCs at an hourly raffle w/ acknowledgments and optional TVC playback via a 2x3m LED Screen; 5 Priority space for (4) 1x3 meter drop-down banners at the overhead railings within the activity area; 6 ONSITE PROMOTION VALUED AT: P5,000 VALUED AT: P5,000 ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

41. Co-Presenter P250,000 Cash (net of taxes) 12 spots of product audio ads and/or TVC playback in the activity area (utilizing a 2x3m LED Screen) daily within the 3-day event; 7 Logo inclusion in 18x24 inch posters at escalators, entrance / exits, and other areas in the mall 14 days prior to event; 8 ONSITE PROMOTION VALUED AT: P45,000 VALUED AT: P5,000 ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

42. Co-Presenter P250,000 Cash (net of taxes) Logo inclusion in a Sponsor Acknowledgment VTR for continuous playback in the venue daily within the 3-day event; VALUED AT: P15,000 9 Logo inclusion in the stage backdrop for three (3) days; VALUED AT: P5,000 10 ONSITE PROMOTION ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

43. Co-Presenter P250,000 Cash (net of taxes) Chance to conduct flyering for 3 days within the activity area; VALUED AT: P5,000 11 Live acknowledgments in the venue; 12 ONSITE PROMOTION VALUED AT: P5,000 Brand Lockout. 13 ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

44. Co-Presenter P250,000 Cash (net of taxes) Mention as “Co-Presenter” of the event in radio merchandising plugs with Magic 89.9 FM, 6 spots daily, 14 calendar days before the event; 14 RADIO PROMOTION VALUED AT: P84,000 ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

46. Co-Presenter P250,000 Cash (net of taxes) Logo exposure (top billing) in a 50x40 feet billboard on EDSA Philam QC, 30 days before the event. 17 OUT-OF-HOME PROMOTION VALUED AT: P60,000 ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

47. Co-Presenter P250,000 Cash (net of taxes) Animated Banner Ads with partner websites such as, but not limited to Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com. Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc., 18 ONLINE PROMOTION VALUED AT: P30,000 ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

48. Co-Presenter P250,000 Cash (net of taxes) Chance to be among the subjects of blog entries by participating bloggers via a featured Blogging Contest to help promote the event across online media space; 19 ONLINE PROMOTION VALUED AT: P100,000 ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

49. Co-Presenter P250,000 Cash (net of taxes) Mention in Pre-Event Announcements, including Post-Event Releases courtesy Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com, Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc; 20 ONLINE PROMOTION VALUED AT: P50,000 ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

50. Co-Presenter P250,000 Cash (net of taxes) Logo exposure (top billing) in a 4.25”x5.5” monochrome flyer (20,000 copies) for distribution within 7 days before the event and daily within the next 3 days for the duration of the event; 21 FLYERING VALUED AT: P5,000 ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

51. Co-Presenter P250,000 Cash (net of taxes) Event announcements (with product mention) as “Co-Presenter” via SMS to start within 7 days before the event and to continue within the next 3 days for the duration of the event; 22 SMS Blast VALUED AT: P15,000 ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

52. Co-Presenter P250,000 Cash (net of taxes) Event announcements (with product mention) as “Co-Presenter” via SMS to start within 7 days before the event and to continue within the next 3 days for the duration of the event; 22 SMS Blast VALUED AT: P15,000 ACTUAL MEDIA VALUE: P674,000 2 slots available Copyright 2012 by RCC. All rights reserved.

53. Major Sponsor P150,000 Cash (net of taxes) 1 (1-hour) slot at the activity area for any company presentations, product demos, seminars, etc. 1 Chance to sponsor a major prize (w/ acknowledgments and optional TVC playback) via a 2x3 LED Screen 2 ONSITE PROMOTION VALUED AT: P5,000 VALUED AT: P5,000 ACTUAL MEDIA VALUE: P430,000 5 slots available Copyright 2012 by RCC. All rights reserved.

54. Chance to give away products and/or GCs at an hourly raffle w/ acknowledgments and optional TVC playback via a 2x3m LED Screen; 3 Priority space for (2) 1x3 meter drop-down banners at the overhead railings within the activity area; 4 ONSITE PROMOTION VALUED AT: P5,000 VALUED AT: P2,500 Major Sponsor P150,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P430,000 5 slots available Copyright 2012 by RCC. All rights reserved.

55. 6 spots of product audio ads and/or TVC playback in the activity area (utilizing a 2x3m LED Screen) daily within the 3-day event; 5 Logo inclusion in 18x24 inch posters at escalators, entrance / exits, and other areas in the mall 14 days prior to event; 6 ONSITE PROMOTION VALUED AT: P22,500 VALUED AT: P5,000 Major Sponsor P150,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P430,000 5 slots available Copyright 2012 by RCC. All rights reserved.

56. Logo inclusion in a Sponsor Acknowledgment VTR for playback in the venue daily within the 3-day event 7 ONSITE PROMOTION VALUED AT: P15,000 Major Sponsor P150,000 Cash (net of taxes) Logo inclusion in the stage backdrop for (3) days 8 VALUED AT: P5,000 ACTUAL MEDIA VALUE: P430,000 5 slots available Copyright 2012 by RCC. All rights reserved.

57. Chance to conduct flyering for 3 days within the activity area; VALUED AT: P5,000 9 ONSITE PROMOTION Major Sponsor P150,000 Cash (net of taxes) Live acknowledgments in the venue. 10 VALUED AT: P5,000 Brand lockout. 11 ACTUAL MEDIA VALUE: P430,000 5 slots available Copyright 2012 by RCC. All rights reserved.

58. Mention as “Major Sponsor” in radio merchandising plugs with Magic 89.9 FM, 6 spots daily, 14 calendar days before the event; 12 RADIO PROMOTION VALUED AT: P50,000 Major Sponsor P150,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P430,000 5 slots available Copyright 2012 by RCC. All rights reserved.

60. Logo exposure (prime billing) in a 50x40 feet billboard on EDSA Philam QC, 30 days before the event. 15 OUT-OF-HOME PROMOTION VALUED AT: P40,000 Major Sponsor P150,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P430,000 5 slots available Copyright 2012 by RCC. All rights reserved.

61. Animated Banner Ads with partner websites such as, but not limited to Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com. Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc., ; 16 ONLINE PROMOTION VALUED AT: P30,000 Major Sponsor P150,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P430,000 5 slots available Copyright 2012 by RCC. All rights reserved.

62. Chance to be among the subjects of blog entries by participating bloggers via a featured Blogging Contest to help promote the event across online media space ; 17 ONLINE PROMOTION VALUED AT: P100,000 Major Sponsor P150,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P430,000 5 slots available Copyright 2012 by RCC. All rights reserved.

63. Mention in Pre-Event Announcements, including Post-Event Releases courtesy Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com, Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc; 18 ONLINE PROMOTION VALUED AT: P50,000 Major Sponsor P150,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P430,000 5 slots available Copyright 2012 by RCC. All rights reserved.

64. Logo exposure (top billing) in a 4.25”x5.5” monochrome flyer (20,000 copies) for distribution within 7 days before the event and daily within the next 3 days for the duration of the event; 19 FLYERING VALUED AT: P5,000 Major Sponsor P150,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P430,000 5 slots available Copyright 2012 by RCC. All rights reserved.

65. Minor Sponsor P50,000 Cash (net of taxes) Chance to sponsor a major prize (w/ acknowledgments and optional TVC playback) via a 2x3 LED Screen 1 ONSITE PROMOTION VALUED AT: P5,000 Chance to give away products and/or GCs at an hourly raffle w/ acknowledgments and optional TVC playback via a 2x3m LED Screen; 2 VALUED AT: P5,000 ACTUAL MEDIA VALUE: P181,300 8 slots available Copyright 2012 by RCC. All rights reserved.

66. Priority space for (2) 1x3 meter drop-down banners at the overhead railings within the activity area; 3 Logo inclusion in 18x24 inch posters at escalators, entrance / exits, and other areas in the mall 14 days prior to event; 4 ONSITE PROMOTION VALUED AT: P1,300 VALUED AT: P5,000 Minor Sponsor P50,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P181,300 8 slots available Copyright 2012 by RCC. All rights reserved.

67. Logo inclusion in a Sponsor Acknowledgment VTR for playback in the venue daily within the 3-day event 5 ONSITE PROMOTION VALUED AT: P15,000 Chance to conduct flyering for 3 days within the activity area; VALUED AT: P5,000 6 Minor Sponsor P50,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P181,300 8 slots available Copyright 2012 by RCC. All rights reserved.

68. Live acknowledgments in the venue. 7 ONSITE PROMOTION VALUED AT: P5,000 8 Brand lockout. Minor Sponsor P50,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P181,300 8 slots available Copyright 2012 by RCC. All rights reserved.

70. Logo exposure (prime billing) in a 50x40 feet billboard on EDSA Philam QC, 30 days before the event. 11 OUT-OF-HOME PROMOTION VALUED AT: P20,000 Minor Sponsor P50,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P181,300 8 slots available Copyright 2012 by RCC. All rights reserved.

71. Animated Banner Ads with partner websites such as, but not limited to Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com. Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc., ; 12 ONLINE PROMOTION VALUED AT: P30,000 Minor Sponsor P50,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P181,300 8 slots available Copyright 2012 by RCC. All rights reserved.

72. Mention in Pre-Event Announcements, including Post-Event Releases courtesy of Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com, Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc. ; 13 ONLINE PROMOTION VALUED AT: P50,000 Minor Sponsor P50,000 Cash (net of taxes) ACTUAL MEDIA VALUE: P181,300 8 slots available Copyright 2012 by RCC. All rights reserved.

73. Thank you!